ListenUp | 07/26/2009 11:00 pm
The Blessings – and Curse – of Costco, by Jean Chatzky

Editor’s note: An award-winning journalist, author and motivational
speaker, Jean Chatzky needs no introduction. As a financial editor for NBC’s "Today Show," Chatzky offers savvy advice on managing money and wealth. Her latest book, The Difference, provides simple strategies for a prosperous financial future. Visit her blog at JeanChatzky.com.
The first time I shopped at Costco, I bought three bathing suits for my daughter, a set of 50 (maybe more) magic markers and a box of Ring Pops so large even my children got sick of eating them. My husband, Eliot, went me one better. He bought a tent.
Did I mention we had no intention of buying these things?
Did I mention that my daughter is of the age where my picking out her clothes is no longer acceptable?
And did I mention that the register receipts set me back a few hundred dollars?
Turns out I’m not the only one. A study by Michael Norton, assistant professor at Harvard Business School, and Leonard Lee, assistant professor at Columbia School of Business, points out that many people do exactly the same thing. Why? The membership fees you pay to belong to warehouse clubs – like Costco, Sam’s Club, BJ’s – make people think they are getting better deals. In fact, they often are. But those deals often make you buy more (in my experience sometimes much more) than you need.
Which is why for about three years, I refused to step foot in one. I didn’t want to be tempted by vats of juicy blueberries, bestsellers that would stack up on my nightstand, newfangled phones. But then I got married and Eliot – despite the tent fiasco – is a Costco fan.
So, we re-upped, this time with ground rules. We went to the store with the understanding that we would buy absolutely no food. We wouldn’t even walk down the aisles that contained food. I broke that rule in about five minutes shoving a bottle of Kirkland Extra Virgin Olive Oil (it was ridiculously cheap!) into the cart. We bought Ziploc bags, paper towels, toilet paper, cleaning supplies. We loaded up on paper plates for summer barbeques, napkins and batteries. With each purchase, we asked ourselves the questions: Do we need this? Will we use it up? And with that as a guideline, we still managed to spend $300. But we didn’t feel nearly as bad.
It’s been three months since then … in fact, maybe four. I still have enough baggies to last through the lunch-making months of the school year, but I’m running low on olive oil and I’m out of Tide. Clearly another Costco run is in the offing. I recently opened the lines on my radio show to see if any listeners had suggestions of other ways to get abargain while keeping my desire to get all the bargains in check. They did:
From Heather who shops weekly at Costco and her local grocery store: "I’ve checked the unit prices of the items I buy most often at both places. So I know – for sure – that the big box of goldfish crackers at Costco ($6.97) would cost $9 or $10 at the supermarket. Dog food is cheaper too."
From Lisa, who used to shop at Sam’s Club itself but has recently gotten addicted to the store’s online, late-night auctions at Sams.com: "I recently got such a good deal on an iPod dock that I bought three. I gave one to my son. One to my daughter. Did I need three? Um, no. But they were such a bargain I couldn’t resist."
From Glenn, who went into Costco last week for barbecued ribs and came out $190 later with bottled water, beer, paper towels and – oh yes – an organizer for his electrical cords: "I’ve been told [by my wife] there are certain aisles I’m not allowed to go down anymore."
Do any of you have warehouse shopping stories (tents?) or strategies (lists?) you’d like to share?
























56 Reader Comments (so far…) Sign In or Register to comment
We have to be smart consumers and get the best buys for our money. Along with clubs , coupons , advertisements, there are some good sites to check out to find bargains.
One of the best sites is "More With Less Today." This site provides information on Everything! … You can find discounts for restaurants, grocery home delivery, part time employment, electronics,food clothing, various products etc. They even announce when chains like Starbucks are having free coffee and danish days. You receive daily e-mails loaded with information. They also list other sites where you can receive bargains.
We share our Costco Executive Membership with my daughter’s family — you pay $100 bucks but you get 2% back on every purchase, at the end of the year we always get back more than the original $100. In addition to toilet paper, diapers for the baby, Costco is great for fresh fruit, booze, pre-packaged dinners, the list of stuff we get there is endless. At Christmas — they have the best decorations, etc. all reasonably priced. Do I have to tell we love the place. =)
I know people who are obsessed with shopping at Costco and who use the idea that they are saving money as an excuse to buy way too much ‘stuff’. Personally, I don’t like shopping and I don’t need a lot of ‘stuff’ and shopping at Costco sounds like hell to me.
I am with kermie… I very rarely shop at box stores and stick to small businesses with interesting merchandise. It may not be as cheap, but as I said above, I don’t need a lot of ‘stuff’. Also, I keep what I have for a very long time.
I used to have a Sam’s Club membership, but let it expire long ago. It seemed that in order to get a deal, so much had to be bought. For example, I get a taste for Spam about once every year or so. I looked at Sam’s, & the unit price was good as long as I bought a four-pack of cans of Spam. I’d never, ever use that much, so buying a single can was a better deal for me. I’m single, & can’t use olive oil by the gallon. At the time, I was filling feeders in the yard for the birds, & checked the price of birdseed at Sam’s, & for the brand I prefered, Target was cheaper.
These days, you have to be careful with your pennies, & I "shop around. My brother & his wife love WalMart & I went with them yesterday. I checked out school supplies (I fancy myself a writer & do it "by hand"). Packs of 150 sheets of college-ruled paper was 80 cents each; I paid 50 cents fa piece or the same thing at Target.
LL,
That fiasco was so bad. I ended up buying two bags of high grade food from the vet and yet I drove it down to a lab in San Diego and had them test it for melamine and the other suspect toxins. Cost about $150*2 bags, but it was worth it for my peace of mind. As it turned out, MeeToo got lots of table food mixed in.
Even since then I will not go into a Costco.