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Listen Up

ListenUpSyndicate content

Help from our ListenUp experts and women who have tackled some of life’s toughest issues.

ListenUp | 07/26/2009 11:00 pm

The Blessings – and Curse – of Costco, by Jean Chatzky

By Jean Chatzky

Editor’s note: An award-winning journalist, author and motivational speaker, Jean Chatzky needs no introduction. As a financial editor for NBC’s "Today Show," Chatzky offers savvy advice on managing money and wealth. Her latest book, The Difference, provides simple strategies for a prosperous financial future. Visit her blog at JeanChatzky.com.

The first time I shopped at Costco, I bought three bathing suits for my daughter, a set of 50 (maybe more) magic markers and a box of Ring Pops so large even my children got sick of eating them. My husband, Eliot, went me one better. He bought a tent.

Did I mention we had no intention of buying these things?

Did I mention that my daughter is of the age where my picking out her clothes is no longer acceptable?

And did I mention that the register receipts set me back a few hundred dollars?

Turns out I’m not the only one. A study by Michael Norton, assistant professor at Harvard Business School, and Leonard Lee, assistant professor at Columbia School of Business, points out that many people do exactly the same thing. Why? The membership fees you pay to belong to warehouse clubs – like Costco, Sam’s Club, BJ’s – make people think they are getting better deals. In fact, they often are. But those deals often make you buy more (in my experience sometimes much more) than you need.

Which is why for about three years, I refused to step foot in one. I didn’t want to be tempted by vats of juicy blueberries, bestsellers that would stack up on my nightstand, newfangled phones. But then I got married and Eliot – despite the tent fiasco – is a Costco fan.

So, we re-upped, this time with ground rules. We went to the store with the understanding that we would buy absolutely no food. We wouldn’t even walk down the aisles that contained food. I broke that rule in about five minutes shoving a bottle of Kirkland Extra Virgin Olive Oil (it was ridiculously cheap!) into the cart. We bought Ziploc bags, paper towels, toilet paper, cleaning supplies. We loaded up on paper plates for summer barbeques, napkins and batteries. With each purchase, we asked ourselves the questions: Do we need this? Will we use it up? And with that as a guideline, we still managed to spend $300. But we didn’t feel nearly as bad.

It’s been three months since then … in fact, maybe four. I still have enough baggies to last through the lunch-making months of the school year, but I’m running low on olive oil and I’m out of Tide. Clearly another Costco run is in the offing. I recently opened the lines on my radio show to see if any listeners had suggestions of other ways to get abargain while keeping my desire to get all the bargains in check. They did:

From Heather who shops weekly at Costco and her local grocery store: "I’ve checked the unit prices of the items I buy most often at both places. So I know – for sure – that the big box of goldfish crackers at Costco ($6.97) would cost $9 or $10 at the supermarket. Dog food is cheaper too."

From Lisa, who used to shop at Sam’s Club itself but has recently gotten addicted to the store’s online, late-night auctions at Sams.com: "I recently got such a good deal on an iPod dock that I bought three. I gave one to my son. One to my daughter. Did I need three? Um, no. But they were such a bargain I couldn’t resist."

From Glenn, who went into Costco last week for barbecued ribs and came out $190 later with bottled water, beer, paper towels and – oh yes – an organizer for his electrical cords: "I’ve been told [by my wife] there are certain aisles I’m not allowed to go down anymore."

Do any of you have warehouse shopping stories (tents?) or strategies (lists?) you’d like to share?

56 Reader Comments (so far…) Sign In or Register to comment

Lizzie R.
This isn’t a strategy, but a tragedy.The only time I ever joined  Costco the only thing I ever bought was a hose nozzle, which made it ultimately the most expensive hose nozzle on the planet. I’d  join it again, but the amount of stuff you must buy seems so excessive for just 2 people.
By Lizzie R. on 07/27/2009 12:35 am
Andrea Brandon
I used to have a membership….until Costco refused to divulge the names of the manufacturers who were involved with making its dog and cat food during the pet food contaimination a few years ago. Their "who gives a damn" attitude lost my business. Besides, Target is just as cheap [for household stuff].
By Andrea Brandon on 07/27/2009 1:18 am
L. C.

We have to be smart consumers and get the best buys for our money. Along with clubs , coupons , advertisements, there are some good sites to check out to find bargains.

One of the best sites is "More With Less Today." This site provides information on Everything! … You can find discounts for restaurants, grocery home delivery, part time employment, electronics,food clothing, various products etc. They even announce when chains like Starbucks are having free coffee and danish days. You receive daily e-mails loaded with information. They also list other sites where you can receive bargains.

By L. C. on 07/27/2009 6:25 am
L. C.
I’ve never belonged to a club. However, I manage to find great bargains on paper supplies such as paper towels, toilet paper etc. at target. I find good quality organic fruits and vegetables at Whole Foods and Gristedes.
By L. C. on 07/27/2009 6:35 am
MK P

We share our Costco Executive Membership with my daughter’s family — you pay $100 bucks but you get 2% back on every purchase, at the end of the year we always get back more than the original $100.   In addition to toilet paper, diapers for the baby, Costco is great for fresh fruit, booze, pre-packaged dinners, the list of stuff we get there is endless.  At Christmas — they have the best decorations, etc. all reasonably priced.   Do I have to tell we love the place.  =)

By MK P on 07/27/2009 6:49 am
MarySusan Lankford
I belong to Costco and go in armed with a list. I buy things from that list and have to think about things that aren’t on the list for a day/another trip. And I love the coupons I receive, for items I normally use. I won’t buy just cause I’ve a coupon (just like in regular stores). The books are always tempting, but if I can get it in a Kindle download I don’t buy at Costco. I’ve a deep freeze to take advantage of the wonderful (but huge) packages of meats, but have to think about purchases in their fruit and veggies area. Potatoes are out during the summer (too hot in the garage where they’d be stored) but cucumbers and red peppers are a constant purchase. You have to have a list and stick to it fairly tightly. Wiggle room is allowed, but not for items over $20 - that requires extra thinking and another trip. Plus my Costco has gas pumps that normally run about 10 cents cheaper per gallon than the other local gas stations.
By MarySusan Lankford on 07/27/2009 6:55 am
Libra Lady
Andrea…good for you…any business that would not post the manufactures of dog food needs to be boycotted….many stores after this horrible tragedy had signs all over about the dog food and where it was made…..those are the stores that got my business and are still receiving my business.  Very good point!!
By Libra Lady on 07/27/2009 7:21 am
kermie b
I don’t patronize the so-called "box stores" and never will.  They take away from Mom and Pop stores and real entrepreneurs who struggle to keep businesses afloat. 
By kermie b on 07/27/2009 7:32 am
DeBúrca obj

I know people who are obsessed with shopping at Costco and who use the idea that they are saving money as an excuse to buy way too much ‘stuff’. Personally, I don’t like shopping and I don’t need a lot of ‘stuff’ and shopping at Costco sounds like hell to me.

I am with kermie… I very rarely shop at box stores and stick to small businesses with interesting merchandise. It may not be as cheap, but as I said above, I don’t need a lot of ‘stuff’. Also, I keep what I have for a very long time. 

By DeBúrca obj on 07/27/2009 7:56 am
Barbara
I don’t shop very often (my husband does the grocery shopping).  We belonged to Costco for a while but we don’t need the huge quantities of most things.  I did stock up on a bunch of paper products and cleaning supplies.  The only reason I made a special trip to Costco was because they were the only place I could find Ghiradelli brownie mix.  I have a major fixation on them.  But now my regular grocery store carries it so I cancelled my Costco membership.
By Barbara on 07/27/2009 8:30 am
S G
I stopped shopping those stores. You go in and buy things as you said you don’t really need and didn’t plan on buying.
By S G on 07/27/2009 8:45 am
Jeannot Kensinger
Yup, Sam addiction. Mostly the drinks, paper goods. Aldi is my favorite store. I save a ton shopping at the Aldi.
By Jeannot Kensinger on 07/27/2009 8:50 am
B Clark
I go to Costco (every so often I still call it Priceclub) about once every 2 months usually when I want to stock up my freezer.  I like their meat and seafood sections.
By B Clark on 07/27/2009 8:54 am
Donna H

I used to have a Sam’s Club membership, but let it expire long ago.  It seemed that in order to get a deal, so much had to be bought.  For example, I get a taste for Spam about once every year or so.  I looked at Sam’s, & the unit price was good as long as I bought a four-pack of cans of Spam.  I’d never, ever use that much, so buying a single can was a better deal for me.  I’m single, & can’t use olive oil by the gallon.  At the time, I was filling feeders in the yard for the birds, & checked the price of birdseed at Sam’s, & for the brand I prefered, Target was cheaper. 

These days, you have to be careful with your pennies, & I "shop around.  My brother & his wife love WalMart & I went with them yesterday.  I checked out school supplies (I fancy myself a writer & do it "by hand").  Packs of 150 sheets of college-ruled paper was 80 cents each; I paid 50 cents fa piece or the same thing at Target.

By Donna H on 07/27/2009 9:08 am
Andrea Brandon

LL,

That fiasco was so bad. I ended up buying two bags of high grade food from the vet and yet I drove it down to a lab in San Diego and had them test it for melamine and the other suspect toxins. Cost about $150*2 bags, but it was worth it for my peace of mind. As it turned out, MeeToo got lots of table food mixed in.

Even since then I will not go into a Costco.

By Andrea Brandon on 07/27/2009 9:09 am