The wOw Interview | 07/31/2008 12:30 pm
The wOw Interview: Roxanne J. Coady

Editor’s Note: Roxanne J. Coady
founded R.J. Julia Booksellers in Madison, CT, in 1989 after leaving her job as national tax
director at a New York-based international accounting firm. Roxanne is
the co-editor, with Joy Johannessen, of The Book That Changed My Life. Visit R.J. Julia at www.rjjulia.com. Here, Roxanne sits down with wOw CEO Joni Evans to talk about present-day bookselling, how men and women read differently and what’s flying off the shelves at R.J. Julia.
JONI: What are the challenges of being a bookseller nowadays?
ROXANNE: As independent booksellers, what we do and love doing is to
provide a space that creates the opportunity for discussion and
discovery. Customers come into the store for the experiences we
provide, for our staff suggestions, the author events, the passion we
share for a great read and our ability to act as a filter and put the
right book in the right hand. Ironically, all of that’s free. That’s a
huge challenge we have to get ahead of if we are going to survive.
JONI: Are there any interesting trends you’ve spotted recently – in either fiction or non-fiction?
ROXANNE: People continue unabated to be interested in memoir,
particularly books that are about family dysfunction or seeking a
spiritual place. In a way I think self-help books have morphed into
memoir.
Also, after 9/11 people were much more interested in understanding the
non-U.S. world, the history of the Middle East, Pakistan, Afghanistan,
etc. But now people’s interest seems to be coming back to the USA;
whether they’re reading political books or books on the economy,
readers seem to be more interested in what’s going on in the United
States. On the other hand, there’s been a lot of very strong
international fiction, and we’re finding an increased interest in
novels that come from foreign countries.
JONI: What’s the most exciting book you’ve read — both adult and kids — in the past year?
ROXANNE: Well, first let me define my terms: “exciting,” to me, means
it’s not the same story that’s been told by somebody else. For adults,
it’s The Story of Edgar Sawtelle by David
Wroblewski. For kids it’s The Invention of Hugo Cabret by Brian
Selznick.
JONI: What do you think of electronic reading devices like the Sony
Reader Digital Book and Amazon’s Kindle? Do you think they’ll change
the way we read books in the future?
ROXANNE: I think it will change the world; the question is: How fast? Business and reference books are more likely to go there first. I often
describe the book business as an apple pie that’s not growing; we’re just adding more forks.
JONI: What’s the perfect book for a weekend houseguest to bring to her host?
ROXANNE: One great house gift is a couple of books in the wonderful
Penguin Great Ideas series. I often pick two and tie a ribbon around
them. My favorites are On the Shortness of Life by Seneca
and Marcus Aurelius’ Meditations. Or What to Drink With What You Eat: The Definitive Guide to Pairing Food
with Wine, Beer, Spirits, Coffee, Tea – Even Water, by a
group of sommeliers. Another favorite of mine is Jacques Pepin’s Fast
Food My Way. If you
want to splurge on a book on contemporary art: anything from the
Phaidon Press; their books are always
gorgeous, interesting and well done. Another favorite of mine is Plato
and a Platypus Walk Into a Bar:Understanding Philosophy Through Jokes by
Thomas Cathcart and Daniel Klein.
JONI: Do women read differently than men? How so?
ROXANNE: Yes, women read more fiction than men and they couldn’t care
less whether a book was written by a man or a woman. Men seem to
prefer writing by men.























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