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Conversation | 07/18/2008 10:30 am

HBO Executive Producer Sheila Nevins on the Making of 'Heidi Fleiss: The Would-Be Madam of Crystal'

© AP

Editor’s Note: Demystifying the notorious “Hollywood Madam,” the exclusive HBO documentary, "Heidi Fleiss: The Would-Be Madam of Crystal," chronicles her ill-fated attempt to launch “Heidi’s Stud Farm” when it debuts Monday, July 21 (9 PM - 10:10 PM, ET/PT), exclusively on HBO. This film is part of the HBO Documentary Films summer series, which features a provocative new film every Monday night at 9PM through August 25.

LIZ: As the executive producer of world famous documentaries seen on HBO, why in the world did you choose a madam for your subject on television? And I am talking about Heidi Fleiss.

SHEILA: I had always been a fan of Nick Broomfield’s documentary on Heidi, which is now about ten years old. But I always wondered what happened to Heidi and I decided to find out. So I tracked her down to a lingerie shop in downtown Hollywood and that’s where I met Heidi about two or two-and-a-half years ago. She was fascinating. I never met a creature like that before. I never met anybody who was so wicked and at the same time wise.

Click here for a sneak preview of "Heidi Fleiss: The Would-Be Madam of Crystal." 

LIZ: Yeah.

Heidi really needs to be cured of her illness, because the rest of Heidi is magnificent. She’s a really nice human being.

SHEILA: I thought if you were a bad girl, you’re bad all over. And if you were a business woman or a smart girl, you were smart all over. And I had never seen a contrast like Heidi. There are so many facets of her character and I identified with her also as a woman. And I wanted to find out about her. I wanted to know where she was at.

LIZ: My very vague remembrance is that my heart sort of went out to her and I felt I was on her side. I’m not much for seeing people put in jail for prostitution. And then she would not reveal the names of the men in her little black book.

SHEILA: Never has. It’s a kind of prostitution McCarthyism in the sense that she wouldn’t give names. And won’t. And doesn’t.

LIZ: OK. So let’s establish for people who don’t know about Heidi Fleiss, that in 1993 she went to prison on charges of money laundering, tax evasion, drug possession. And they gave her a term of 37 months. Am I correct in that?

SHEILA: That’s correct. Of which she served three years.

LIZ: They didn’t specifically charge her with prostitution …

SHEILA: Right.

LIZ: … though prostitution is illegal in California, isn’t it?

SHEILA: Yes.

LIZ: But it’s not illegal in Nevada?

SHEILA: Nope.

LIZ: OK.

SHEILA: Which is where Heidi now lives. She lives in Nevada

LIZ: Sheila, let me just ask you a hypothetical. Why do they always punish prostitutes and they very seldom punish the johns, or the men, who are doing business with them, Mr. Ordinary Joe? And, except for the governor of New York State, Eliot Spitzer, who seems like he came off worse than the women accusing him, why do they do this? Why do men escape the opprobrium of prostitution, since men are the purchasers of prostitution?

SHEILA: I don’t really know why. My heart went out to her, like you said — that thing about your heart going out to Heidi. Yet she’s not bitter. She’s, unfortunately, drugged a lot of the time. She uses substances and she admits it in the film. And she really needs to be rehabilitated. But some of my best friends have that problem. I mean, there was Heidi the sober woman in a nice Armani suit talking about business and doing things; and then there was Heidi the drug addict. And then there was Heidi the environmentalist and the bird lover.

LILY: That whole bird metaphor was just so incredible.

LIZ: We need to explain the birds.

SHEILA: Go ahead and do it.

LIZ: Heidi moves to Nevada and she buys property next to a very old lady, who is described as a madam. And the old lady collects these rare, fabulous cockatoos and cockatiels and wonderful birds that talk. Heidi becomes involved with these birds and when the woman dies, she’s left the birds and she goes on to care for them in a really exaggerated, wonderful way. That’s what Lily means by the birds being a metaphor.

145 Reader Comments (so far…) Sign In or Register to comment

DeBúrca obj
My question is why is this a Featured story in the Wowowow website but the “Planned Parenthood Targets McCain’s ‘Viagra Moment’ ” story is buried where it is easily missed?
By DeBúrca obj on 07/18/2008 4:04 pm
Marjorie C.
De Búrca, “… McCain’s ‘Viagra Moment’ story is buried where it is easily missed.” Guess so, because I missed it.
By Marjorie C. on 07/18/2008 5:04 pm
DeBúrca obj
Go up to “News” and click and then it’s the story around the middle of the page. That’s not how I found it originally but that’s where it is now, pretty well buried.
By DeBúrca obj on 07/18/2008 7:50 pm
Marjorie C.
De Búrca: “Go up to ‘News’…” Thanks for the tip. I found the article along with several other interesting topics that should keep me busy reading for a while.
By Marjorie C. on 07/19/2008 6:30 am
Elizabeth Bennett
I finally realized that the powers that be at wOw must want us to get off the computer and go out and enjoy the summer. If they hadn’t buried at least some topics, we would spend July huddled over our computers. They are doing it for our own good. I am going to take the hint. The fog will burn off soon, and it will be perfect hiking weather.
By Elizabeth Bennett on 07/20/2008 2:33 pm
Serena .
Miss Fleiss sounds paradoxical and extremely intriguing. It’s a shame that she has been treated like an pariah—she sounds very intelligent. I look forward to watching this documentary.
By Serena . on 07/18/2008 4:05 pm
l drake
what drivel. Fleiss was a tax cheat..honest people paid her share and more of taxes. she is also a druggie..and not even all the sobriety money can buy has worked …..why are you giving HBO free space??? yes, Liz,,sorry to correct, but they do arrest the men when they find them. after the fact…getting names out of a book would hardly qualify for prosecution. i am very very disapppointed in your choice of topics. lowest common denominator….Even the so called ‘high class’ hookers are mostly druggies and this just glorifies some of the lowest forms of life and demeans women
By l drake on 07/18/2008 4:35 pm
phyllis Doyle Pepe
HBO free space? NBC? free space? I don’t think so.
By phyllis Doyle Pepe on 07/18/2008 5:31 pm
Bonnie Oliver
Let’s face it ladies, prostitution whether in fact or in movies makes money. Remember Shirley MacLaine in Irma la Duce or Julia Roberts in Pretty Woman who were both hookers portrayed as “real” “caring” and “non-threatening”. And Jack Lemmon and Richard Gere were “johns”…really? Now compare them to what you see out on the streets. Not the same….not at all. Hookers walk the streets or hang around on corners, wearing little as possible, some have needles marks, others have eyes that are dead and none are living the life they dreamed of as little girls. Maybe the escort prostitutes have it better; I sure hope so. Apparently Sheila Nevins saw something in Ms. Fleiss that she thought worth bringing to the television screen. I also think Sheila believed that she was not lied to, nor conned nor used in any fashion. And after the story we discussed earlier this week about young girls who are kidnapped and forced into prostitution, I think I would rather see a documentary on “johns”. All kinds of “johns” - the guy who just wants a little sex and doesn’t have a girlfriend who is rather harmless; or the guy who wants something a little forbidden or exotic who is not too bad. And then there are the men who want little girls or bondage or multiples or you name it. There is an evil side to prostitution that has nothing to do with the prostitutes….but has a lot to do with the “johns” who are in search of the unthinkable and then there are kidnappers and the madams who are all in search of money and then more money. There is never enough money.
By Bonnie Oliver on 07/18/2008 5:44 pm
DeBúrca obj
Yes, how about a documentary about johns leaving the country for the underage sex trade where they’re having sex with little boys in public toilets? Now there’s a documentary. And no faces blurred out.
By DeBúrca obj on 07/18/2008 7:59 pm
Blue Circle Girl
Supply and demand … Gross national product …. GNP baby! And I mean that literally.
By Blue Circle Girl on 07/18/2008 8:24 pm
Frannie Em
Bonnie 5:44 Great post.
By Frannie Em on 07/19/2008 4:56 pm
Mugsy Peabody
Okay, okay, now this is great.
By Mugsy Peabody on 07/18/2008 7:59 pm
Maryann Lowry
I can understand why a documentary about Heidi Fleiss was produced. Her life is 3080 degrees away from the range of normal. It satisfies a curiosity, but why? Why do we want to know about Heidi Fleiss. She certainly will never be looked on as one, who made the world a better place. I see her as a wounded soul, who has wandered so far off the path to her destiny. Her life has contributed to the emotional pain of many. My big concern for Heidi is “How did things go so wrong?” “What kind of life experiences did you have that would lead one to earn $$$$ by using people? I know corporate America does that all the time. However, she is so blatantly honest about what she did and is doing. It’s all business to her. Most corporations (ala’ Enron) kept their secrets hidden carefully. I wonder what her value system really is. Was she strictly coming from a “Narcisstic viewpoint”? Back to my original question: “What happened to the little girl, who later became Heidi Fleiss, the madam?” “How did she find herself on the road to making $$$ related to sex?”
By Maryann Lowry on 07/18/2008 8:30 pm
Mugsy Peabody
One thing you might think about, Maryann…. Who raised Heidi Fleiss? Whose homes produce the drug addicts, prostitutes, and other “social outcasts.” What society’s values produce an ENRON? What is wrong with our culture that her choices were so limited? Why are 25% of our kids high-school dropouts? A documentary about Fleiss is very fundamental to understanding that her life in fact is not “3080” degrees away from the range of normal. It is diametrically opposed, truly, from our fantasy island version of “normal,” but I suspect she is a great deal more “normal”, Maryann, than either you or I.
By Mugsy Peabody on 07/18/2008 9:09 pm