A note from “Art & Copy” director Doug Pray:

“Art & Copy” is a film about creativity and advertising. It features wowOwow.com’s founding member Mary Wells, and advertising creatives such as George Lois, Lee Clow, Dan Wieden, Hal Riney and Cliff Freeman, among others, all of whom were either a part of advertising’s “creative revolution” of the 1960s or directly inspired by it. What drew me to the project was the fact that we had access to these legends at all: Many are almost entirely unknown outside of advertising, they’ve been rarely interviewed (if at all), and they’ve all made ads that had an enormous impact on our culture in ways that — uncharacteristic of most advertising — were socially uplifting, inspiring or entertaining in a way that went far beyond the products they were advertising. The film was made possible by the One Club, a NYC nonprofit that celebrates excellence in advertising, and the interviewees are all part of a creative “Hall of Fame” they’ve maintained to promote better advertising. My theory is that if you hate advertising, you should make better ads, and these folks did. My favorite commercials featured in the movie include DDB’s early print ads for VW, which were groundbreaking in their bold design, simplicity and underlying social message, and Lee Clow’s “1984” spot, which launched the world’s first personal computer and showed viewers its revolutionary potential. —Doug Pray