Entertainment | 10/22/2009 2:00 am
Estée Lauder Dresses the World in Pink
As part of Estée Lauder’s Global Landmark Illumination Initiative, landmarks around the globe are wearing the symbolic color of breast-cancer awareness.
Photo Essay
If Evelyn Lauder had it her way, she would dress the world pink every day. Why pink? It’s not because the color compliments her skin tone (though it may), it’s because the color symbolizes breast-cancer awareness, an issue dear to her heart and the hearts of women worldwide who are touched by the disease. To learn more about the passion behind the pink, click here to read about the conversation Lesley Stahl and Liz Smith recently had with Mrs. Lauder and Elizabeth Hurley, the spokeswoman of Estée Lauder Companies’ Breast Cancer Awareness Campaign.
Landmarks around the globe are lighting up pink throughout the month of October, in support of the Estée Lauder Companies’ Breast Cancer Awareness Campaign. The Breast Cancer Awareness Campaign was launched in 1992 with the mission of increasing awareness about early detection and raising breast cancer research funds. The BCA Campaign reaches more than 70 countries, 1.7 billion people and has distributed more than 100 million Pink Ribbons worldwide. To celebrate the 10th Anniversary of what’s deemed the Global Landmark Illumination Initiative, the campaign is illuminating more than 200 monuments around the world. From John F. Kennedy Airport in New York City to Lake Castle of Orth in Austria, click through this slide show to see the some of the pink-dressed landmarks.
Evelyn Lauder also founded the Breast Cancer Research Foundation in 1993. This nonprofit has since raised more than $250 million and supports 171 researchers across the globe. If you wish to contribute to the BCRF or to learn more about Estée Lauder’s pink initiatives, click here.
Landmarks around the globe are lighting up pink throughout the month of October, in support of the Estée Lauder Companies’ Breast Cancer Awareness Campaign. The Breast Cancer Awareness Campaign was launched in 1992 with the mission of increasing awareness about early detection and raising breast cancer research funds. The BCA Campaign reaches more than 70 countries, 1.7 billion people and has distributed more than 100 million Pink Ribbons worldwide. To celebrate the 10th Anniversary of what’s deemed the Global Landmark Illumination Initiative, the campaign is illuminating more than 200 monuments around the world. From John F. Kennedy Airport in New York City to Lake Castle of Orth in Austria, click through this slide show to see the some of the pink-dressed landmarks.
Evelyn Lauder also founded the Breast Cancer Research Foundation in 1993. This nonprofit has since raised more than $250 million and supports 171 researchers across the globe. If you wish to contribute to the BCRF or to learn more about Estée Lauder’s pink initiatives, click here.
Read more about: Breast Cancer, Breast Cancer Awareness, Entertainment, Estee Lauder, Evelyn Lauder, Health
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6 Reader Comments (so far…) Sign In or Register to comment
The best thing that the cosmetic companies can do is to stop using chemicals that end up in the environment that are carcinogenic. It is not always the product, but the byproduct in production if cosmetics that is the culprit. Many companies have changed their ways, and I hope Estee Lauder is one of them, but many have not. There is a lot of pollution generated in the production of cosmetics, so for me, the really "advanced" companies are the ones that direct their research and development to prevent harm to women. Donating money after women have breast cancer is wonderful, but why not prevent breast cancer right from the start.
My favorite perfume is Spellbound by Estee Lauder. I always get compliments when I wear it, so I hope they are in the forefront of running a "clean environment" company.
Thank you, Kermie, for stating so well what I was thinking. Like many women, I had two friends, healthy and vibrant and with goals, die from cancer while in their 30’s or early 40’s. Heart attack symptoms for women are different from those of men.
In this country, we don’t have a health care problem. We have a sick care problem that is so uneven it uses most of its resources on people after they are already very sick and not curable. In the ongoing debate in Washington, there needs to be greater focus on prevention and cure. Give our schools and businesses incentives to highlight wellness. Stopping life threatening sicknesses like cancers and heart attacks and obesity would help to greatly control the tremendous cost of health care.
I applaud the thousands who have promoted the pink ribbon and have made its significance known all over the globe. Other than seeing the lovely pink buildings and lovelier pink ladies, I would also like to read on this forum about the latest research and any medical break throughs .