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Q & A | 07/27/2009 11:00 pm

Fashion Designer Eileen Fisher's Formula for Success

In an exclusive interview with wowOwow, the everywoman’s designer discusses her rise to the top, fashion trends and how she still serves the plus-size, gray-haired female.
By Deborah Barrow

Editor’s note: wowOwow recently caught up with Eileen Fisher, the successful women’s designer whose clothes aim to meet the needs of every woman — regardless of age, shape or profession. Fisher first introduced her clothing label in 1984 with the concept of simple female styles. Today, 15 years later, her brand continues to hold true with nearly 45 retail stores across the United States and Canada. For a special preview of her Fall 2009 collection, click here. To read more about Eileen Fisher, click here.

wowOwow: Well, it’s great to finally have a chance to talk with you. I’m a personal fan of your whole fashion philosophy. My closet is filled with treasures from your line through the years and I was interested, actually, in seeing that you came from Illinois to New York to be an interior designer.

EILEEN: That’s right.

wOw: Do you want to talk a little bit about those days? The ’70s in New York, being fresh out of college, or design school?

EILEEN: Hmm. Well, let’s see. What do I remember about that? Oh, I think it was a struggle, actually, if I remember correctly, even though it was fun. But it was a struggle.

I like to be able to serve every woman and all body types.

wOw: New York was so challenging back in those days.

EILEEN: Right. I lived down in the Bowery for four months.

wOw: So it sounds like you did not have a direct route to fashion designer.

EILEEN: Does anyone have a direct route anywhere? That would be too boring.

wOw: Happy accidents? Is that what brought you to where you are today?

EILEEN: Yes. Yes! Well, what happy accidents got me where I was? Let’s see. When I was in college I didn’t really think I was a designer, or even artist of any sort, really. I was a math major and my roommate was studying interior design. So I used to hang out with her on the floor, playing with colors and fabrics for hours, and then I’d have to go do my work. The idea of work being the thing to drag myself to felt wrong. I decided I wasn’t going to make it through college if I didn’t do something more fun and easier … more natural to who I am.

wOw: From a math major to designer. So you were thinking about teaching or being a great mathematician? 

EILEEN: No, I wasn’t thinking! It was just the one subject in which I did fairly well in high school, so I sort of moved into it. And actually, by the time I was a sophomore I had kind of dropped that idea. I took a calculus course and realized I was in way over my head, so that wasn’t going to work!

wOw: Do you think it’s helped you at all in your work, either as a businesswoman or as a designer?

EILEEN: Yes. And I took some business courses, too. I thought about business, you know, economics and accounting and retailing. A few courses like that turned out to be helpful. And math has a problem-solving aspect to it. I’m not only a designer. I think I understand what makes the business work … and that the mathematical part of my mind is part of that. My original concept for the clothes – simple shapes that go together that you can build on across seasons to make exponential possibilities – is a design idea that isn’t so different from a math formula.  I’m very passionate about solving the customer’s problem by creating a collection of clothes that really supports her needs … her life.

21 Reader Comments (so far…) Sign In or Register to comment

L. C.

Eileen Fisher is my favorite designer. I own pieces. They’re smart looking but more importantly they’re comfortable and all women (shapes, sizes etc.) can wear them with ease,

I like the Fall’2009 Sneak Preview specifically the Gray sweaters and yellow scarf. I like the first short dark sweater and the longer darker thicker sweater.

Urban Myth?

There was a story floating around for years that Eileen Fisher got her start as an unemployed mother. She bought material, made her fashions and took them to the streets to sell. They were not yet priced. She stood in amazement as women grabbed them from her arms. These women were shouting "okay okay take this "and started shoving $50.00 and more into her hands.

I was really looking forward toward reading about the "Urban Myth." It always inspired me.

By L. C. on 07/28/2009 2:22 am
Tinka Parker
Hello Eileen - want some feedback? I wish there wasn’t so much wool in your winter line. My skin has gotten really sensitive as I get older and I can’t wear anything itchy. I buy cashmere or cotton or synthetics. And I know you like separates but I wish you did more dresses. Especially in the summer, just a simple cpttpn knit t-shirt dress that isn’t too short is hard to find.  Otherwise I love your philosophy and your line.
By Tinka Parker on 07/28/2009 6:08 am
Chrome Toe

I remember that poll they did. i don’t think i participated because i could never place a designer with their clothing. However… I just started subscribing to this thing called GILT. it’s designer clothing on sale. So i’m learning some of the designers. there have been Oscar De Larenta/Vera Wang among many others. I just keep thinking… "really? people WEAR that?". or… if I thin it’s wearable I think "people PAY that?" for pieces that don’t look any different than something from target. shirts especially. or little summer dresses. Khaki shorts for 150$ (50% off original) that don’t look any different than the 30$ pair I bought.

So I can see how Eileens philosophy made her succesful. amazing… cllothes you can WEAR? More than one time and in more than one situation… amazing.

By Chrome Toe on 07/28/2009 8:16 am
SURA B

Bravo to Eileen Fisher. No bosses, responsive to employees’ input, women’s choices, sizes, bodies. Good materials and styles flattering to most body types! Is there another designer who does that? I doubt it.

As someone who sewed her clothes most of her life, but cannot because of injuries to her hands, I truly appreciate  Eileen Fisher’s clothes. Actually this past month I bought my first dress. For many years I’ve worn only slacks and occasionally skirts, because store bought dresses are so trendy.

 Trendiness, flash-in-the pan styles which adolescents favor is what sells nowadays, but with the recession, and older women like me setting the tone, Fisher’s clothes will last—because they are beautiful, comfortable, ageless, and we don’t have to replace them every season even if we’re concentrating on "being with it."

 Her philosophy is impressive, for few designers even demonstate they think about accommodating all sizes and flattering them. Much of what is seen for large sized women is an enlarged copy of the smaller sizes.

 Also, Fisher’s clothes are well-sized for everyone, not tight and clingy, and  they are generous and appealing. As a matter of fact, as I’ve written before on this website, I was introduced to Fisher line when my daughter gave me her cast off maternity clothes (Fisher’s clothes which are suitable for changes in one’s size), and they fit me perfectly, because my daughter is small-boned, and I wear size small. So, I discovered the only brand I look for and wear, and I can still knit, so I wear different sweaters, and have many outfits because of Fisher’s adaptable clothes.

The only comment I’d like to make is: Do include white-haired women in the ads. There are many of us and we send a message like Eileen Fisher herself! 

By SURA B on 07/28/2009 8:26 am
Lady Gator

Shirley — I too am an enormous Eileen Fisher fan!  Living in Florida I especially love her linens.  So cool so flowing.  I love the whites in her collection - also the tans.  The sweaters are perfect for this climate in the fall.  The clothes are so wonderful for the more mature woman.  There are few designers that can make that statement.  I found her designs one day after walking through a department store filled with ditsy, cutesy clothes and then ——-Wallah——- I found the mother lode!  I love finely tailored clothes with beautiful, simple lines.   She won my heart.  Her clothes are always in style.  I have received so many compliments on anything of her’s that I wear. 

Thank goodness there is a designer out there with incredible taste.  I would also like to see her include white-haired women in her ads. 

My comment would be - just keep on with your beautiful message in your designs.

 

By Lady Gator on 07/28/2009 3:07 pm
SURA B

Lady Gator

Indeed! And I am retired, have an extensive wardrobe, but not of name brands, and I really don’t need new clothes; however, the original Eileen Fisher Manhattan store carries samples plus regular inventory, and the prices are better, so whenever I feel like ambling over for a sale or out of curiosity, I find something to warm my soul and to warm/cool my body.

She is truly gifted and observant, for she has created her own magic. Thee is no one like her.

By SURA B on 07/28/2009 3:32 pm
Denise Wexler
Excuse me, 1984 was not 15 years ago it was 25 years ago!
By Denise Wexler on 07/28/2009 11:29 am
J Holmes
Enjoyed reading the interview.  The clothes look comfortable - if only more designers were like her.
By J Holmes on 07/28/2009 1:06 pm
Regina Mcgrath
Eileen Fisher is Brilliant ! Function & Form for todays, Modern Woman ! Classic styles, that blend from season to season !
By Regina Mcgrath on 07/28/2009 5:54 pm
Sharon Duerbig

Eileen Fisher is all I wear!

Sharon Duerbig 

By Sharon Duerbig on 07/29/2009 7:44 am
Didi Lorillard
On my etiquette Web site I field questions everyday about dress code.  I’ve recommended Eileen Fisher’s Web site many, many times and the feedback from women who actually took my advice is overwhelmingly positive. 
By Didi Lorillard on 07/29/2009 10:05 am
Lisa Shaw

Love EF, but I can only afford it when the outlets have their clearance sales.

 I would love it if she would create a lower priced bridge line that would allow me to indulge at a price I can afford.

 And yes - the wool is itchy. I stay away from those pieces no matter what the price.

By Lisa Shaw on 07/29/2009 2:44 pm
Robin P
I agree with Lisa - would love a less costly line - maybe like Norma Komali has done with J.C. Penny or Isaac Mizrahi with Target.  Also, even though I am of a certain age, some of EF is a little too beige and dull.  A little bit of pizazz with classic design never hurts, and don’t forget to add the sleeves.  No matter how fit and trim somehow my arms don’t seem to be where they started out. 
By Robin P on 07/29/2009 5:45 pm
Kate Phelan
Like the line very much, but she needs to think about her price points — particularly in this day and age. Even though I am a professional woman, I find the clothes prohibitively expensive, especially when there are lower cost, quality alternatives to choose from.
By Kate Phelan on 07/29/2009 6:01 pm
Tina Shontz
I love Eileen Fisher’s clothes! That said, I’m not the math wiz in bunch, but starting in 1984 and "now 15 years later" … ?  I wish it were only 1999 and not 2009, but alas… Point number 2: Eileen Fisher’s line is surely not for "every woman"; the average woman cannot afford it!
By Tina Shontz on 07/30/2009 10:13 am