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The Love Goddess | 09/09/2009 12:00 am

Remembering Walter Cronkite

The following was originally published July 2009 on wOw. We brought this back to the homepage in honor of the legendary journalist’s memorial service, which is taking place today
© Getty Images

Editor’s Note: wOw’s Love Goddess promises nothing less than celestial wisdom regularly to her readers. Today, however, she brings us something slightly different: a conversation she had with the late Walter Cronkite, whose death on July 17, 2009, marks the loss of an American icon.

Only 25 years ago — in 1985 (a mere moment ago in a Goddess’s life) — I sat down with magazine editor Bard Lindeman and spoke with Walter Cronkite about work, retirement and aging.  

Love Goddess: You are said to be a tough competitor, even in family games. In fact, I’ve heard that you tend to make up games as you go along. Your wife said so.

Walter Cronkite. My wife is not trustworthy.

LG: How can you make up rules when you’re supposed to be such an ethical person?

WC: I make up rules only when I make up the game itself. I don’t try to change the rules that have been provided in the instructions … unless there’s a way I can improve them.

LG: A-ha. I see. A perfectly ethical solution.

WC: I’ve started telling people I’m a widower just to keep them from interviewing my wife. She’s got a pixie sense of humor. Once, after Time interviewers finished a story about me, they decided I looked too cool, and nobody could be that cool. When they got toward the deadline and the fact checkers started working, they called us up in the middle of the night — at two o’clock AM Betsy answered. They said, "We can’t find anything that seems to bother your husband. Doesn’t anything worry him?"

The emotion of a man landing on the moon was a momentary catch that I hadn't expected. I think I had a tear in my eye at that moment.

Betsy said, "Yes, he worries about shrinking." I never said anything like that in my life that I know of.

LG: No wonder you say she’s not trustworthy. Seriously, though, why do you think you’re so trusted by Americans?

WC: I think because, in doing my job in the news business, I really have held just as firmly as I could to what I believe to be the ethics and principles of good journalism. I have tried desperately, particularly in television, to hew to the middle of the road in the presentation of any given story — the pros and cons, allegations and denials — and to see that facts are well pinned down and secure. That is integrity in news presentation, and I guess that through the years that showed through. I was always annoyed when the presentation got in the way of the facts — and show business aspects. When graphics and pictures got in the way of telling the story, it was always a source of annoyance for me.

LG: You maintained a low profile as far as your own views are concerned. Do you feel freer now to say what you really feel?

WC: I think I’ve frequently surprised people with my views, but I don’t broadcast them. I don’t appear on panel programs and talk about them — I’m not seeking outlets for my views. On the other hand, when I’m called upon to make a public speech, I don’t try to disguise them.

LG: What annoys you about television news today?

WC: I do not think they make the best use of the limited amount of time that’s available to them. I think there is too much editorialization; too much "featurizing." There is so much of importance to communicate to a population that’s getting most of its news from television that we shouldn’t spend the time doing anything except cramming news down their throats.

LG: Barbara Walters said in an interview recently that while she and Dan Rather are about the same age, she is considered the elder statesman, he the new kid on the block. I think that this is true because most of the women on TV news are youthful, whereas many of the men are a good deal older than Rather. Do you think there will be a time when a woman journalist’s credentials are more persuasive than her age?

58 Reader Comments (so far…) Sign In or Register to comment

Diana T

Have you no shame?  Using Patricia Kennedy Lawford’s picture as your avatar?  She died in 2006, you know.  Or, is it that you want to be a Kennedy? 

Fortunately, Walter Cronkite was the most beloved person in media history who enriched a generation with his integrity and wise reporting.

By Diana T on 09/12/2009 12:34 am
Andrea Brandon

Who among us who watched 60 Minutes last night wasn’t moved by the tribute?

Cronkite was the newscaster of my high school years and beyond. It was his method of delivering just the facts that inspired you to find your own truth and develop your own opinion based on the facts he put out there.

Contrary to what some others may feel regarding Cronkite’s statement about the Vietnam War, I respected for the man for stating the obvious.

Cronkite was one of a kind and a strong credit to his industry. Stating the facts ALWAYS deserves admiration and respect.

 

By Andrea Brandon on 07/20/2009 11:04 am
alice ruth

It was Walter Cronkite’s voice that told us we had reached the end of our quest for victory in Viet Nam, and we shook our heads and believed him. It was Walter Cronkite’s voice that haltingly and deliberately announced the death of our young President, and we caught our breath and believed him. It was Walter Cronkite’s voice that talked us down to the surface of the moon, and we jumped to our feet in our living rooms and believed him.

No voice exists today in popular broadcasting that can garner the collective respect and trust that was felt for Walter Cronkite.

Times change, I know, but the "news" sorely needs a person of Walter Cronkite’s integrity and focus, a person to be believed. It’s a shame that the professional model of this great newscaster has been replaced, for the most part, by the sound bites of newshucksters who, seemingly, are more interested in their ratings and egos than in imparting the factual news of the day. 

I believe that it is important to be informed of what is happening in our nation and in the world we live in. I’m grateful that I lived during the decades that Walter Cronkite was the messenger. 

By alice ruth on 07/20/2009 11:09 am
Sharon McBride
Well said, Alice. It was Walter’s voice we trusted. Many of us could not end our day until we heard him sign off "And that’s the way it is. I’m Walter Cronkite". We knew that what we had heard had been reported by the best. My late husband was a Canadian Broadcast Journalist who lived to hear the words of Cronkite. He believed that Walter was the consummate reporter. The night Walter signed off his last broadcast, my husband and I wept. We both knew we would never hear another journalist who could fill his shoes, no matter how well the lessons taught by Walter had been absorbed. We have lost a piece of history this month….. a piece of our hearts….. a person we invited into our living rooms for years. We never met him in person, yet he was a member of our family. My heartfelt thanks to the family of Walter Cronkite for sharing him with us for so long. He and you will long be in our prayers.
By Sharon McBride on 10/02/2009 12:30 am
James the Game

Walt displayed a great sense of humor! Another problem with TV news is that, although it’s a visual medium, the audio in a report should be able to stand alone, in most instances. In other words, if the audio isn’t good, the entire report may be bad.

TV reporters today are too reliant on video content, and don’t focus enough on quality writing and audio. The same phenomenon "killed" rock and roll. Bands that weren’t very good tried to shock TV audiences by looking and acting as weird as they could (men wearing lipstick, etc.). Older, more high-quality groups that focused more on musical quality were back-burnered, because they weren’t visual enough. So now, unless you’re one of the biggest rock bands in the world, none of your new music will make the airwaves - radio or TV. Yet your old hits will be played over and over ad nauseum on "classic rock radio".

Newscasts, particularly at the network level, all look so cookie-cutter now. Journalism has given way to sensationalism, for the most part. It’s all ratings-driven, and the public loses.

By James the Game on 07/20/2009 11:26 am
S G
James the sad thing is how many of the glossy tv people are actually reporters? It is now a celebrity sound bite world. News should be news not sound bites. I hate when they show families after tragic car accidents and the dead covered body is off to the side. I don’t watch it any more. I find news and search for answers. Glossy might be a pretty image but image and reality are quite separate.One of the local stations here sent a news person her walking papers and didn’t even tell her at work. She was a down to earth more into reality newscaster and journalist. Maybe its the newscaster part that needs to change.
By S G on 07/20/2009 11:33 am
James the Game

Well, S G, another problem with TV is that it’s too pre-formatted. By that I mean that reporters are told to compile 2-minute (or whatever) packages. The problem is, some stories don’t merit 2 minutes of coverage (or, they merit more). So, to fill time, reporters add a lot of fluff. Or, to conserve time, they delete a lot of important information.

For example, let’s say there’s a big industrial fire near a residential neighborhood. The TV stations will all blab about the obvious details, and interview eyewitnesses, the fire chief, etcetera. But rarely will they look into more impactful elements of the story. For instance, do they bother to do a follow-up inquiry with the Department of Environmental Quality as to whether the surrounding neighborhood’s groundwater might now be contaminated?

It’s the ability to see the story behind the story that separates the wheat from the chaff. And that usually requires time. But today’s competitive "journalism" world, getting the story first seems more important than getting it write (stet).

By James the Game on 07/20/2009 11:50 am
S G
Well put. Maybe you should start a news website and give us all the addy:) One that tells the story behind the story. That would be worth my time:) Maybe something on a national news level;)
By S G on 07/20/2009 11:55 am
Samantha Hale

James-

Another problem I see, at least at the stations I have worked at, time is a huge issue.  Staff is being cut at every turn. There are less reporters in the field on a local news level, so they are all concentrating on "same day" what is happening right now instead of getting the whole story. There is no time allowed for follow up or stories that require too much digging because "we just don’t have time or staff for that"  Journalisim requires time and effort, but ratings are right now this minute focused.  News has become a business instead of a service.  This coming from someone that loves finding the story and asking the questions.

 

I also had the privilege of meeting and spending a few minutes with Mr. Cronkite.  One of the highlights of my life. Great great man and on of my heros.

By Samantha Hale on 07/22/2009 12:01 am
James the Game

Glad you got to meet Uncle Walter, Samantha. You hit the nail on the head that news has become a business, instead of a service. That’s why I feel the Federal Communications Commission did a huge disservice to this country when it deregulated the industry in the early 1990’s, and lifted restrictions on how many radio/TV stations these mega-corporations could own in a given city. It used to be just a few. Nowadays, it’s up to about 7 total stations, if I’m not mistaken.

That’s simply ridiculous, and promotes a monopoly of the airwaves. That’s why you hear the same "classic rock" songs over and over and over on certain radio stations. It’s all profit-driven, and bean-counters are driving programming decisions, not the customers’ convenience. One problem is that, because there are so many outlets for news nowadays, news programming is no longer seen as a local- or national-security interest at any one station or network. That’s why you have so few radio stations doing news anymore.

I know in West Michigan, 3 of the 4 primary local stations are going to pool (share) video, in order to save costs. So much for journalistic competition and integrity, eh? I realize that budgetary constraints are needed, but when you start cutting into the bone, you might as well scrap your "news" operation. Or call it what it is: a 30-minute infomercial.

By James the Game on 07/22/2009 1:56 am
Sharon McBride
The airwaves have always been plagued by the ratings game. Yellow journalism or nonexistant journalism has often appeared in print as well as on radio & TV. But in the last decade we have become the audience to whom the facts are spun and twisted and "produced" as if by non human minds. News departments cry poverty, staff members are deleted like factual reporting and the mega networks collect stations like studs on a cowboy’s belt. If the networks are making big bucks, why not pay the journalists a decent wage to dig for the story behind the story. Excellence takes time. And recognition.
By Sharon McBride on 10/02/2009 1:01 am
Jeannot Kensinger

I greatly admired Walter Cronkite for his news reports but mostloy I waited for every New Years to see the Concert out of Vienna and Walter reporting on the history of the work, the artists and Vienna.

If memory serves me right, last one was with  Julie Andrews. I like her too but surely missed Walter.

By Jeannot Kensinger on 07/20/2009 1:17 pm
KatyDid Wells

Walter Cronkite had humor, a down-to-earth demeanor and great wisdom - pearls upon pearls… Great interview. 

By KatyDid Wells on 07/20/2009 5:03 pm
Baby  Snooks
I suspect Betsy’s humor rubbed off on him through the years - without doubt she was proof positive that behind every great man is a great woman. 
By Baby Snooks on 07/20/2009 10:26 pm
Lauriate Roly

The high regard in which many outside of the U.S. held Walter Cronkite has always amazed me. All of my European friends accepted him as a most remarkable and respected person. His reputation as a most trusted person followed him through France, Italy, Germany, Austria, Switzerland, and many other countries, not just in Europe. My many friends in those countries always just called him “Cronkite”. (never Walter Cronkite). Our regular after work café conversations were always laced with questions like, “Who said that? Cronkite? Well, okay then”. Or, “Well that’s what Cronkite said last night on the news”. Once the Cronkite identification was established to authenticate the subject at hand, very seldom did the arguments continue. His word was almost always the last word. The same goes here in Canada. We loved him. He had the most pleasant looks, the nicest voice, the most unpretentious mannerisms and the most honest eyes of anyone seen on TV. The Quebecers accepted him with almost jealous adoration. He was “KrunKite“, and they felt he looked like a Quebecer, so he belonged to them. If anyone questioned your statement, and you could convince your detractors that “KrunKte” said it, then , - “subject closed” - you win - period!

Bon soir la visite.

By Lauriate Roly on 07/20/2009 5:45 pm