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Elle Magazine | 03/06/2009 10:00 am

Is Elle Magazine Heading Downtown?

Ad sales are going south and Hachette Filipacchi’s New York office may soon follow, as the Midtown publisher eyes cheaper digs.
By The Staff at wowOwow

How’s this for recession chic? Hachette Filipacchi, the French publisher of Elle and Woman’s Day, may leave its posh six-floor Midtown office and slum it — in the less fashionable financial district, the New York Post reports.

If the move comes about, the company will be vacating a storied building at 1633 Broadway, where it’s been operating since the late 1980s and where John F. Kennedy Jr. once launched George magazine. The space reportedly costs over $10 million a year in rent.  

A major overhaul of its U.S. women’s magazines is already in the works. This week, Hachette Filipacchi unveiled a move to divide its titles under three "chief brand officers."

Alain Lemarchand, who stepped in for outgoing U.S. CEO Jack Kliger last year, has drawn up a series of tighter budgets in recent months, laying off a half-dozen receptionists at its Broadway office.

Earlier this week, he denied industry rumors that he and other executives were prepping Elle for a sale.

Wherever it lands, the company can always rely on tips from Elle Décor — 10 Easy Steps to Spruce Up Your Squat?

3 Reader Comments (so far…) Sign In or Register to comment

brian burnett
mmm bit of poetic justice after the unceremonious HF closing of premiere magazine with just an insulting postcard to subscribers, and their offices were taken over by elle - a good laugh for glenn kenny
By brian burnett on 03/06/2009 10:19 am
Green Tears
If staying in print means low rent offices, so be it - very ‘in vogue’ these days. ;)
By Green Tears on 03/06/2009 10:53 am
Ms. Dee
Shows tenacity.  I like that.
By Ms. Dee on 03/06/2009 12:13 pm