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Jane Wagner | 05/31/2009 11:00 pm

Jane Wagner: Advertisers Will Flock to wOw

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In response to: Should advertisers be acting differently in light of the latest figures on marketing to women?

Jane Wagner

Of course! And advertisers will be flocking to wOw without question.

Read more about: Advertising, consumers, Marketing, Money, Shopping, Spending, women

No Reader Comments (so far…) Sign In or Register to comment

When I worked in marketing, I was always told women do almost 100% of the buying in the household, including buying the husband’s clothes. So yes, this should have been reflected in advertising a long time ago.

By Laura Ward on 06/01/2009 12:51 pm

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