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Money | 06/27/2008 2:15 pm

The Real Men and Women of Madison Avenue

Photo Essay

Read more about: Advertising, Business, Culture

18 Reader Comments (so far…) Sign In or Register to comment

Get Sporty
Great poster of you, Mary! If I were in NYC I’d love to see the entire presentation….but read you book years ago and it was terrific. How does it feel to be a legend?
By Get Sporty on 06/27/2008 1:21 pm
kermie b
I will go To the library this weekend. How long is the exhibit going to be there?
By kermie b on 06/27/2008 2:47 pm
I Love Money And Money Loves Me
A blurb about Changing perceptions about the men and women behind some of American pop culture’s most enduring slogans— “Does she … or doesn’t she?,” “I Want My MTV,” “Where’s the beef?,” “Just Do It,” to name a few— is the goal of “The Real Men and Women of Madison Avenue - and Their Impact on American Culture,” a new exhibition opening on June 24 at The New York Public Library’s Science, Industry and Business Library. Co-curated by The One Club’s CEO Mary Warlick and journalist Ann Cooper, the exhibition takes an unflinching look at the lives and work of the real heroes and heroines of Madison Avenue— those brilliant copywriters and creative directors who shaped the hopes and dreams of Americans on a daily basis over the past eighty years. This exhibition is on view June 24 to September 26, 2008. Be there or…” “
By I Love Money And Money Loves Me on 06/27/2008 10:05 pm
Bonnie Oliver
WOW! That photograph of Mary Wells looking out at the City is some tribute. Congratulations.
By Bonnie Oliver on 06/27/2008 2:53 pm
Jozie Lee
That was beautiful. Thanks for the tour. It’s been years since I was in New York. This tour calls me back.
By Jozie Lee on 06/27/2008 3:28 pm
Emcye Edwards
This is a watershed for at least three reasons. I have been reflecting recently on the gulch that exists between corporate and creative mindsets. The advertising revolution was Phase One in breeching this gap. It can’t have been easy. Why is it important? Because the influence of corporations on our culture is ubiquitous, trenchant and mighty. When innovative thinking is integrated and no longer requires a translation team (ie: advertising and marketing) for businesses and orgs, it removes the inertia of corporations, and words like Business Ethics can be uttered with a straight face. Design = balanced momentum. This is the Green-Golden Mean. Phase Two is this digital revolution we’re exploring. Though it often still flounders, the Web’s emphasis on visuals, branding and user experience really directs us all to cohesive ideation. As illustrated by the photo, women, by virtue of their roles as mothers, should be at front and center of this sea-change: that’s Phase Three. We are the unsung experts at cohesive design and negotiating creatively within our families for what is fair and possible. Design thinking is the new pervasive norm. We’re all designers. With as many choices that we all face each day, choosing is designing - our lives. The potential unleashed - wOw.
By Emcye Edwards on 06/27/2008 4:29 pm
sanders c
Emcye, Could you translate that please? As Freud said, “Sometimes a cigar is only a cigar.” The creative revolution stripped advertising of its pomposity. Ideas were clear, strategic and witty. They sold stuff and made their brands famous. The industry stopped being a Wasp Country Club/ Connections business and became about creative talent. Pedigrees didn’t matter—briliance did. The internet has changed everything. It has also changed nothing. A shopper’s favorite four letter word is still Sale. I’m so glad Mary and the other Mad Women are getting this tribute. Long overdue.
By sanders c on 06/27/2008 4:50 pm
Emcye Edwards
Hmm. With open-source and beta giveaways, I think the shopper’s favorite four-letter word is free.
By Emcye Edwards on 06/27/2008 7:37 pm
sanders c
Again Emcye, could you translate? Some of us are old school.
By sanders c on 06/27/2008 9:32 pm
Emcye Edwards
Thanks for asking for clarification. Basically, what I’m saying is that the only way we’re going to get past all the scary stuff mentioned in the posting below is through innovation and redesign. The impediments against progress are so entrenched and woven into our culture we can scarcely see them. Fanciful though it may sound, I believe design is our responsibility. This includes redesigning the major gateway structures and systems, i.e. corporations, market systems, banks. As we learn more everyday about how our government has been serving the interests of corporations and banks and not vice-versa, this is a fundamental issue for redesign. The effects of corps who are operating globally, under the radar and for the sole purpose of profitability is catastrophic. Free market devotees feel a duty to preserve this system. We’re stuck on a design model that cries for revision. Much work has been done rethinking the responsibilities of corps to include not just the self-interest of members and shareholders, but it’s hardly the norm. Madison Avenue and the ad industry appealed to that self-interest but introduced creative thinking into the corporate mindset, albeit in a limited way. Phase One of design revolution. Of course, the benefits of advertising can be vigorously argued, but I’m speaking in the meta-sense. Advertising connects corporations to their surrounding cultures and the market forces an inter-relationship. (Unless an elaborate system of inter-markets insulates corps from the mainstream, which is basically what I think Bush was hired to oversee for his cronies. If so, that is a huge design problem, too.) The green revolution extends this principle to include the consumer as well as the corporation. With the global digital revolution and consumer/environmental awareness, our depth of perception has expanded to the point where yes, I think everything is new. The entire system of competition has been transformed, partly because of an open-source revolution that drives the internet. Open-source means shared - and shared for free. So, if a designer is out there dreaming up a new widget for your computer, he’ll offer it up to anyone who wants to use it. This might lead to another idea for a widget that leads to another widget and so on. Profitability arises in tangible and less tangible ways. Like the kids downloading songs for free led to i-Tunes which gave us the i-Pod and access to so much more music. Barriers against innovation and inertia have been removed with open source. This momentum unleashes more design and design creates momentum. Phase Two. This means of operating is closer to how women have been sustaining cultures for eons. If you had a mother with more than one kid, she figured out how to share whatever was available and strive for fairness and equal distribution within her family and often extended that thinking into the community. This capacity has always kept civilizations glued together and has never been valued or acknowledged. It’s a design model, too. So if we combine the three - rethinking systems, markets and negotiation - the future is up to us to design. We face many choices everyday - from which slippers to step into when we climb out of bed, to which lover we share that bed with, to where our beds are plunked down in this world, to how we find the resources we need and still find time to sleep. We’re always redesigning our lives. I think seeing how vital we are in the flow of cultural design is exciting, yes?
By Emcye Edwards on 06/28/2008 4:03 pm
immoddesta godessa
WOW o WOW I’ve been fairly busy these past weeks and the topical invective of the election has cooled a bit so fishing for topics has become the standard. Well, the DOW has tanked this week! Many of you folks have plenty of FREEDOM$$$$$$. But the average citizen is scrambling! There are estimates that fresh water will make the current oil prices look like a picnic. and the question of Michele’s dress, or Cindy’s secrecy can wait! Yes we still have SOOOOOOOO much; but the transition is gonna be ugly!! Congress was grilling David Addison and the other NEO CON Lee. and those JERKS who wrote the torture memos WOULDN’T answer a single question! For instance ” IS IT O K FOR A REPRESENTATIVE OF THE U.S. ( or any one else) TO TORTURE THE CHILDREN OF A SUSPECT??????? NO “F-ing’ response!!! MAN o MAN what are we talking about here???? C’mon WOW o WOW The shit has hit the fan! It’s time to stand up to this crap! What do you have to lose? Your PRADA bag? C’mon folks!!! FOCUS If I sound P/O ‘d !!!! I certainly am, and the dirt under my nails is moire appealing than the red “Clairol” polish in the vanity. Biking through the streets of Portland which is deep in the throws of “PEDAL PALOOZA” takes the bite out of the oil scene. Lou Reed asked in ” NEW YORK ” does anybody reallly NEED another $60,000 car???? and the song remains the same! What are our priorities? Does a new world order require the devastation of the planet for so few to benefit ? Just wondering? Will you in NYC get out of the cabs and get on your bikes? do you have bikes? The solutions probably wont come from MADISON avenue! They’ll come from us getting off our collective butts and doing something other than buying something. The design ain’t gonna be fluffy kids, it’s probably gonna revolutionise burlap!!! anyway, we’ve to resolve that A/C isn’t neccessary most of the time! and our standard of luxurious over indulgence is costing aplenty. much more than the green back indicates! Blessings Galore
By immoddesta godessa on 06/28/2008 2:29 am
Maurine H
Congratulations on the well-deserved tribute Mary. I especially liked your remark about theatrical training!
By Maurine H on 06/27/2008 7:11 pm
sanders c
Speaking of the New York Public Library, are any of the New Yorkers on board aware that the Donnell Library is being torn down to make way for a “21” Club Hotel?
By sanders c on 06/27/2008 9:38 pm
Tick Pyne
This is terrible news. Can anything be done to stop this?
By Tick Pyne on 06/28/2008 1:52 pm