Sasha and Malia are becoming celebrity darlings much like their President father Barack Obama. “Sweet Sasha” and “Marvelous Malia” dolls swept the nation these past few days with charges that the dolls are mirror images of President Obama’s young daughters. While the Ty Girlz dolls do share the same name and likeness of President Obama’s young daughters, the makers of the new dolls, Ty of Beanie Babies fame, say that the dolls are not modeled after the darling First Daughters. The dolls sell for $9.99 each.

While it’s delightful that we have young, seemingly wholesome girls in the White House, it’s remarkable how they are creating a global sensation with their smiles and styles. Seven-year-old Sasha and ten-year-old Malia wore J. Crew coats on Inauguration day, and on Wednesday the company’s website crashed and J. Crew stock jumped ten percent. The Obama ladies can be leveraged to make profits. And, of course, the Obama girls aren’t the only charmers with celebrity images helping companies make profits. Obama memorabilia is sweeping the nation, too.