Sign in to wowOwow

Enter the email address that you used when registering at wowOwow.
The password field is case sensitive. Click here if you have forgotten your password.

Please register for wowOwow

Newsletter subscriptions
Sign up to receive wowOwow's weekly newsletter and get our best picks delivered right to your inbox. Our newsletter content is hand-picked by the wowOwow editorial team and provides the top features, news, and commentary from our site. Subscribing to our newsletter is free and safe. We will never share your email or other information with a third-party without your direct consent.
By registering, you indicate that you have read and agree
with our privacy policy and terms of service.

Q & A | 04/22/2009 12:30 pm

Ford Executive Nancy Gioia: 'We Believe Climate Change Is Real' – And Intend to Stop It

By Andrew Belonsky
Photo courtesy Ford Motors

Climate change remains a contentious subject. While some lawmakers and voters may doubt the validity of scientific arguments, Ford Motors knows exactly where it stands, says executive Nancy Gioia: "We think climate change is real." And, with Gioia’s help, the auto company hopes to make it a thing of the past.

Gioia never thought she would be working for one of the nation’s leading automakers. In fact, the 48-year-old originally wanted to be a veterinarian, but says she didn’t have it in her: "I decided that actually having to maybe give shots to things, just was not in my DNA." Always fond of math and science, Gioia decided to pursue engineering at the University of Michigan and Stanford University, and she received a Master of Sciences in Manufacturing Systems Engineering. After graduation, she joined Ford Motors’s then-emerging electronics division. She’s been with the company ever since, and now, 26 years on, has quite the title: “Director of Sustainable Mobility Technologies and Hybrid Vehicle Programs.”

“It’s a wraparound business card,” she joked during a recent interview. Mouthful or not, Gioia’s leading the legendary auto company’s eco-friendly crusade to roll out hybrid and fuel-efficient cars — a project that’s as important for her business as it is for the world. With an estimated $7 billion a year budgeted for such projects, Ford Motors intends to change the way the nation drives. To that end, the company rolled out their Ford Escape in 2004. That vehicle, the first SUV hybrid, harnessed new technology to improve fuel efficiency and, in turn, the environment.

Hybrids, as readers may or may not know, combine fuel and battery power to synergize the cleanest energy use – and fewest emissions – possible, but they’re hardly the only option on the green table. In addition to their existing line fleet, Ford is currently researching cars that run entirely on batteries; those cars, however, may be a long way off. Asked to name the biggest obstacles she and her team face, Gioia didn’t hesitate: “We’re challenged with the cost. The cost of batteries, the cost of the electronics, motors, etc., is very high. And it exceeds the revenue for just hybridization that you get.”

Though Gioia’s coming from a business perspective, others approach the matter from an environmental perspective, and worry that a fleet of battery-operated vehicles will strain power plants and result in even greater carbon-dioxide emissions. Gioia asserts there’s nothing to worry about: “If everybody added to that load and plugged their vehicles in, or made their demand at that same time, yes, you could run into an issue.” And that, some worry, will end up increasing carbon-dioxide production. But if people act responsibly, says Gioia, battery-powered vehicles could, overall, be the best solution to harnessing unused power in the United States:

You don’t turn power plants on and off with a light switch. They don’t like to do that.  They like to run at some minimum level. And so there’s extra electricity being produced and that electricity is what they call fungible. It’s either use it or lose it. And this is where batteries become revolutionary, both for cars and the utility industry: It allows us now to store that energy, rather than just losing it if there’s no demand. You’re basically using energy that is already being produced, and the utility grid is becoming more efficient.

Carbon-dioxide production isn’t the only battery-related environmental concern. There’s also the matter of mining.

9 Reader Comments (so far…) Sign In or Register to comment

S G
We need to do something and this is at least someone going in a better direction. I do not believe the coal industry is a responsible industry. We need to look to more sustainable options. At least a little progress is better than none.
By S G on 04/22/2009 12:38 pm
Slinky Binx

Ford is going to have to come a long, long way before I would ever use my hard earned money to buy one. 

Honda and Toyota seem light years ahead as they have consistently invested in R and D, they are not trying to play "catch up" like Ford.

If they can make a car run on compressed air in France, Ford can think of something better than an all battery powered car that would require "responsible mining" to make it happen.   

By Slinky Binx on 04/22/2009 2:38 pm
nanchan u

day late, dollar short.

By nanchan u on 04/23/2009 11:51 am
Frederick Taubert
By Frederick Taubert on 04/24/2009 8:29 am
Frederick Taubert

There have been three Ice ages, that we know of, which means that, there have been three global warmings. The last ice age ended about 10,000 years ago, as Cape Cod was deposited from Canada. I expect the Congress to give it back to them soon,  if they get enough contributions from Canada.

Greenland which  has one mile of ice ontop of 1 mile of land and with in it there are palm trees and tropical fish.

We are not ready to sink our grandchildren into a third world economy, until someone can explain the first three ice ages.

The money behind all this comes from the Utra Rich, who will not be without energy and if you contribute to the Congress they will do just about anything??

The EPA says the seas have gone up 4 to 8 inches in 100 years, That is a 100% difference and living on the ocean for 76 years, it has not gone up at all!!!

The EPA has 12,000 worker and may We suggest that we pay them to stay home, as this would really help the Green.

 

 

By Frederick Taubert on 04/24/2009 8:41 am
Amanda C

well, i’ve been reading that ford, instead of accepting bailouts, re-structured itself, sold some assets it had, and is standing on its own.

that alone is reason to be proud of this american company - instead of giving its owners billions of taxpayer money for no reason, they pulled themselves up by the bootstraps and fixed the problem as well as they can at this moment:

http://www.bloomberg.com/apps/news?pid=20601087&sid=aEsCaJjMTOeQ&refer=worldwide

By Amanda C on 04/24/2009 5:43 pm
Slinky Binx
while this is admirable on Ford’s part, I’m gonna go with the above poster and say, "Too little, too late."
By Slinky Binx on 04/27/2009 7:23 pm
georgia fatwood

Didn’t know this site was still "viable"

 

This was why I lived a year on this site….waiting for fresh troops……….Paris Hilton’s hairdo and Rush Limbaugh’s pronouncements.?…so weary with it…….

They told us we might change the world and then the topic was shut down…..

Happy to know we can tuck an opinion or an observation in here somewhere……

By georgia fatwood on 04/29/2009 1:29 am
laureen f
I for one tell Nancy,"good luck" in fighting ‘Global Climate changes’. I do not believe we can change the climate but have already made strides to be good stewards of it and we are aware of keeping her as clean as possible. We humans are suppose to adapt to the ever-changing planet…not stop it from happening…
By laureen f on 04/29/2009 7:58 am