A Friend Stopped By | 07/23/2009 11:00 pm
India: No Longer Taking Baby Steps, by Shibani Joshi

Editor’s Note: Fox Business Network reporter Shibani Joshi is a first-generation American. Utilizing her background in investment banking and strategy and business development, Shibani made the jump from corporate to journalism as a contributor to Lou Dobbs "Moneyline" and CNN’s "Money Mornings." Shibani has also acted as co-host for several South Asian programs and contributed to ABCnews.com. Joshi is a native of Oklahoma City and her parents are originally from Pune, India. She spent last week in India reporting on the global economy and shares her takeaway with wOw.
As a journalist of South Asian descent, it’s been fascinating on both a personal and professional level to be back in the country of my family’s origin, reporting on the major economic and business changes this country is undergoing. While reporting in India this past week, I’ve visited a General Motors smart car plant in Talegaon outside Mumbai; met with head of the Indian companies Mahindra and Tata Motors, who will launch new vehicles in the U.S.; and spoke to the heads of U.S. companies including McDonald’s and Pepsi India to discuss consumer trends. It wasn’t all work and no play, though: I also got to enjoy a Maharaja Mac – the Indian version of the Big Mac!
So here’s what I’m learning: While India is certainly experiencing a slowdown in its economy – much like the rest of the world – in this country, even a slowdown means growth and people are so optimistic and entrepreneurial as a result. Many U.S. firms like Pepsi, General Motors and McDonald’s are putting hundreds of millions of dollars into this market even while they scale back on U.S. operations While many misread this as the taking away of jobs from America, the executives I’ve spoken to say this is the only way to take advantage of growth here. If American companies did not put people on the ground in India, they would miss out on billions of dollars in sales, which turns into profit for U.S. firms and ultimately flows into the U.S economy. I found their explanations interesting and reassuring.
India as a country is growing on so many levels. I have been coming here for visits all my life, with so many family members still living in India. Personally, it has been very exciting to witness all the changes with my own eyes. The changes I see are palpable – a modern airport, highways that resemble what we have in the States – even with McDonald’s rest stops, an aboveground metro being built in Delhi and so much more. It is easy to see that instead of baby steps, this country is leaping into modernity.
While there is no doubt there is growth to be had and money to be made, there are social issues that come to the forefront when talking about this growth.
Much of the population lives on $1 a day. When India talks about growth, I am happy to say, it also talks about eradication of poverty and better education.
But no trip to India is complete - even for an Indian American like myself - without a healthy dose of humility and a reality check on life. Every time I visit to India I return home with a deeper appreciation of all I have and even may take for granted in my daily life. Random and simple interactions with everyday Indians make me feel this way. These lessons even came through in my business conversations with seasoned company executives. Even in a simple marketing study that Pepsi India conducted, made me feel appreciation for a thing as simple as being able to afford a bottle of soda. Here’s what the chairman of Pepsi India told me:
Part of what the company regularly does is examine how its customers make purchasing decisions, something it does all around the world. He told me how he visited a poor Indian family of five in Mumbai, who live on less than $30 per month. The teenage daughter in the family, in order to save pocket money for herself, walks 30 minutes a day to save the five rupees on transportation. During that particular week, she wanted to save her money to buy a small bottle of 7-Up, made by Pepsi India.























19 Reader Comments (so far…) Sign In or Register to comment
This is a problem. On the plus side, I invariably find the Tech Support people from other countries to be patient and polite in the extreme - something I cannot always say about Americans who do the same sorts of jobs. But…I’m at a disadvantage already because I obviously don’t know what I’m doing or I wouldn’t need Tech Support in the first place. And then to have that language barrier on top of it - it’s just exhausting.
Also, let us not forget that there are lots of folks in the United States who cannot afford a bottle of 7-Up either. We are not all living the good life.
Nice to have an answering machine that finally takes you to the beginning of a long message? Or refuses to tell you at any stage that a person is just not available? American companies spend millions of advertising but cannot pay for a real live person to answer questions.
How about black ghetto accents? ( oops, forgot one is not allowed to comment on black folk). How about half the class I teach in NY, who mumble?!!
A small story of India, a story whose ending happened just minutes ago … a touching story of the bond between a young man and one of my dearest friends in the United States, and how that bond changed the young man’s life forever.
Ten years ago, my friend was filmed by National Geographic on a archaelogical "dig" in Iran. In an unbelievable series of events, she met a young Iranian there who became like a son to her, eventually becoming her ward. For the past 10 years, the boy - now become man - has been educated by her at Nehru University in New Delhi. . one of the few places that an Iranian was welcomed. The boy excelled, becoming head of the large Foreign Student Association. One degree followed another. Nine years later, today, - a beautifully bound book arrived from New Delhi - a book two inches thick. His hopes and dreams - and hers - had finally come true. It was his PhD dissertation, dedicated to his Nina, my friend. It was dedicated to this now dying woman, 88, who had made him believe that if he reached for the sky, he would find it.
On a separate page were framed these words:
No one else’s contribution has been more influential, supportive, generous and kind than my Nina’s, who has turned to be my most caring friend, mother, and teacher for almost a decade. At a time when all had left, I was sure my soulmate was there for me, though thousands of miles away. For not a single moment did she leave me on my own. To me she was like Shams, and I wonder if I had been a disciple worth of her devotions and visions. All of my visions for the world, my expansions of the horizons for understanding others, peace and prosperity for all nations, and affection for humanity did shape and grow with her and by her. Without that name in my life, neither this work would have been able to come to its final printed form - nor could I have been the person I am today. Thus, the work belongs to her.
Nina, now bedridden, and I cried and cried upon reading this. It was India that had opened its heart to Masoud, giving him an education that - in watching and listening - I was amazed at in a country with its problems. He was nurtured by many at higher levels - those who saw great potential in this boy. Always, he reached for the sky, believed that he could reach the heavens, as Nina said, and now doors have opened for him in unexpected places.
This is one story of many, but one that has involved my time and my heart also over these years. Little did I know then that I would come to know India well as I read the daily journals of the ups and the deep deep downs of life there. And - if we believe we can change only one person’s life at a time - then today is one of celebration.
While I’m moved by the warm and fussy stories of human connection and Shibani Joshi reports of the modernity she discovered when returning to the land of her parents. I had hoped she would give a detailed report of the extreme poverty India’s poor face daily. So, I’ll fill in the blanks.
I’m speaking specifically of child prostitution child labor and poverty. I’ll never forget the horrific stories, information and films shared recently by a college professor. A female professor who is a native of India. The stories of children losing their eyesight working illegally in poorly lid factories weaving rugs. Childen blinded by adults selling them into prostitution and panhandling. Children organized and employed by criminals. These children live with these criminals only if they bring in their quota of money. They turn in the money and are given a small percentage. Children both male and female servicing American and European pedophiles. Children as young as seven years of age.
Persons disguised as tourists looking for entertainment. There’re documentaries produced everyday.
India’s poor families live in the equivalent of shacks. Shacks with dirt floors. Communities smelling of the stench of human and animal waste. Families too poor to provide their children with a formal education. Instead they send their children out to beg for their daily bread.
"Outsourcing"
American Manufacturers outsource where the labor is cheap. Why pay an adult union employee twenty dollars per hour when you can pay a child laborer two dollars per day or less or an adult two or three dollars an hour? The same companies and corporations that charge American consumers exorbitant fees for goods an services.
If you want jobs for Americans. You have to become pro-active. Only purchase your goods and services from those who do not exploit children. Contact your political officials. Contact manufacturers.
Who remembers watching the Oscars? "Slumdog Millionaire" won for Best Picture of the year. The producers paraded all these young and impressionable children of India before the media and public. These wonderful men supposedly rescued these children form a life of poverty. The families of these children were promised homes. The children were promised formal educations and trust funds. These children were exploited and received nothing!
cont’d
India may be experiencing modernity. However, it is only her wealthy who can enjoy it!
"So here’s what I’m learning: While India is certainly experiencing a slowdown in its economy – much like the rest of the world – in this country, even a slowdown means growth and people are so optimistic and entrepreneurial as a result. Many U.S. firms like Pepsi, General Motors and McDonald’s are putting hundreds of millions of dollars into this market even while they scale back on U.S. operations While many misread this as the taking away of jobs from America, the executives I’ve spoken to say this is the only way to take advantage of growth here. If American companies did not put people on the ground in India, they would miss out on billions of dollars in sales, which turns into profit for U.S.firms and ultimately flows into the U.S economy. I found their explanations interesting and reassuring."
So here’s what I’m wondering: How exactly do you equate American companies making big bucks in India with Americans not being able to work IN those companies? How exactly do all those billions trickle into the US economy? I understand how these firms make huge profits, but profits for them, yes? L.C. is exactly right in describing the underbelly of India. The other matter is their stance on CO2 emissions. If India and China don’t change their ways, other country’s efforts will be a drop in the bucket or air, as is the case. They say it will hurt their economy which it will, but they need to do it in small increments or get help from other countries.
"And there is, at night, a strengthening of that special smell: a dry, nostril-smarting mixture of dust from the ground and smoke from dung-fires: a smell that takes some getting used to but which, given time, will become inseparably part of whatever notion the traveler, the exile, the old hand, may have of India as a land of primitive, perhaps even tragic beauty."
––Paul Scott
I hope to be able to visit India in years to come. I hope by that time it hasn’t turned everything beautiful about the country into tourist traps.