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Michelle Obama | 04/07/2009 9:25 am

Michelle Obama Not Necessarily Magazine Gold

By The Staff at wowOwow.com
© Getty Images

Michelle Obama is enormously popular and has been seen on innumerable magazine covers in recent months. While some would think those magazines would fly off the shelves, it appears the First Lady isn’t always a best seller.

While black interest magazines see an uptick on covers featuring Mrs. Obama, not all publications are so lucky, AdAge reports:

Mrs. Obama proved newsstand gold for Ebony last fall. The September 2008 issue, with a cover story on "The Real Michelle Obama," sold a hefty 261,000 copies on newsstands, 26% better than the six-month average, according to its report to the Audit Bureau of Circulations.

And the January issue of Essence, which split its print run between a cover featuring the president and a cover showing the first lady, earned newsstand sales of 458,000, the magazine told the Audit Bureau. The January 2008 cover, by comparison, sold 250,922 copies on newsstands.

Then there are a few covers with relatively weak sales. Newsweek’s December 1st cover story on "The Meaning of Michelle," using a black-and-white photo, only sold 90,000 copies on newsstands, 15% below its average for the second half of last year. More’s October issue featuring a cover story on "Michelle Obama at 44" sold just 154,000 copies on newsstands, 23% below the second-half average.


One general interest magazine that did do well, however, was Oprah’s O magazine, which featured both the first lady and the talk show host. That was the first time Oprah has shared the cover with someone else, and it paid off: sales so far are up 25%.

What about you, reader, are you more inclined to buy a magazine with Mrs. Obama on the cover?

26 Reader Comments (so far…) Sign In or Register to comment

caj p
I think Michelle is a lovely woman and I am very proud of her in her new role as First Lady but I wouldn’t buy a magazine simply because she was on the cover.  I’m not really a magazine person anyway so I don’t really care who is on the cover. 
By caj p on 04/07/2009 9:36 am
deber B
No.
By deber B on 04/07/2009 9:36 am
Libra Lady
Nope!
By Libra Lady on 04/07/2009 9:45 am
rocky rocky
I don’t buy magazines. I get my reading elsewhere. However, the first time I saw Mrs. Obama on a cover, I broke my ‘rule’ and purchased the magazine. The article was nothing more than I expected (not much I didn’t already know and more ads than I could stomach); however, what I really wanted was proof, proof that the U.S.A. finally had an African-American family in the White House. And a memento for my grandkids. So I wrapped the magazine up carefully, and placed it with the other ‘important’ papers …
By rocky rocky on 04/07/2009 9:46 am
M J
Yep, but I’ve bought more with Mr. Obama on the cover.
By M J on 04/07/2009 9:54 am
Diamond In The Rough
Not in the life time!!!
By Diamond In The Rough on 04/07/2009 9:55 am
Dee T
I felt the same about Laura and George Bush. No interest
By Dee T on 04/07/2009 5:32 pm
EKA -

I have a hard enough time getting through the magazines I subscribe to ! And the ones I read online … I finally had to stop the New Yorker because of the guilt feelings I had seeing them pile up ( I’ll try again when I retire )

…however, I have been known to browse the pictures when I am in line at the grocery store, just to see what she’s wearing.

All right, I admit it, I did buy People’s Sexiest Man Alive issue so I could take Hugh Jackman home for further viewing … at night … when I’m alone ;-)

By EKA - on 04/07/2009 9:58 am
C Hardy

With the internet I am surprised there are still so many magazines around.  My answer would be No, dont buy them. 

By C Hardy on 04/07/2009 10:01 am
sibelle daubigne
With that huge white butterfly on the chest, you can’t miss her. No need to buy anything about her!
By sibelle daubigne on 04/07/2009 10:09 am
DeBúrca obj
I wouldn’t think First Ladies are big magazine sellers to begin with. As fare as Mrs. Obama goes, any article inside at this point would just be more of the same info we know and all the photos can be seen online. 
By DeBúrca obj on 04/07/2009 11:24 am
DeBúrca obj
TYPO: as ‘FAR’ as Mrs. Obama goes,
By DeBúrca obj on 04/07/2009 11:24 am
Lizzie R.
I take too many magazines as it is, and I would never buy a magazine based on who is on the cover.
By Lizzie R. on 04/07/2009 11:47 am
Ladyhawke ..
Nope!
By Ladyhawke .. on 04/07/2009 11:56 am
Carol Legarra
No, I wouldn’t buy a magazine because Mrs. Obama was on the cover.  The news is over saturated with photo’s of her and the Mr.
By Carol Legarra on 04/07/2009 1:16 pm