Politics | 05/07/2009 1:20 pm
Rep. Moran Takes Hard-Line on Erectile Dysfunction Commercials
Jim Moran doesn’t want to see any more adverts for Viagra during family-friendly hours.

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Rep. Jim Moran has had enough of erectile dysfunction ads, and plans to do something about it.
Moran, a Democrat from Virginia, has introduced a House bill that would restrict ads for products like Viagra and other products that treat ED from airing between 6 AM and 10 PM.
The lawmaker told CNN: "A number of people have come up, including colleagues, and said ‘I’m fed up, I don’t want my three- or four-year-old grandkid asking me what erectile dysfunction is all about.’ And I don’t blame them.” Thus, Moran hopes the FCC will deem the commercials as "indecent."
Viagra-maker Pfizer insists they’re acting justly by airing the ads during more mainstream hours:
In line with our policies and the policies of the industry, Viagra advertising is aired in shows most likely to reach men suffering from erectile dysfunction. ED can be a signal for other serious medical issues, including high blood pressure, diabetes and cardiovascular disease.Moran’s initiative makes us wonder if other sex-related ads will be restricted, like commercials for herpes medication and birth control.























148 Reader Comments (so far…) Sign In or Register to comment
I cannot help but snicker at the manufactureres of these drigs defense of their ads that "Erectile dysfunction is an important issue…It often indicates the presence of other serious conditions such as hypertension and heart disease!". I wish I had a dollar for the cases I’ve seen and heard of where men will not takes their prescribed nitrates for heart disease because it interacts with drugs such as viagra and levitra! Oy,PRIORITIES!
Also, I am EXTREMELY tired of the "male enhancement" ads. "Smiling Bob" makes me wish I had a gun, only to be able to change the channel ala Elvis. Sex has always been used to hawk products from chewing gum to cars, but (I have to admit) the latest marketing of products for ‘sexual enhancement’ have pushed the envelope a bit far.
I would love to see all Rx commercials banned. The cost alone is one reason pharmaceutals are so expensive. As far as the Viagra type of commercials, I hope Moran is successful.
Thank you! It’s about time……………..
Maureen
First of all, quite a few men who had an erection lasting more than 4 hours would be calling their friends saying "hey, you gotta see this!!!" My husband (luckily not one of the former) and I have gotten sick of these commercials too. If you have a problem see your doctor. I do not want to hear about it!!! Over and over and over….is there another commercial available during the NBC nightly newscast?
To those who think the issue is turning the television off: I think, aside from the many hours I spend reading, computering, socializing, working, etc., that when I do want to watch television I have a right not to be assaulted by these ads. I mute them or switch the channel briefly. Television isn’t about plugging a box into the wall—we pay for cable even if it’s basic, so enough with this ad assault!
I’m not embarrassed; I’m annoyed and tired of them. Also, these ads demonstate the disturbing trend of how out-of-touch and unhealthy people and relationships have become in today’s society. Impotence is a symptom of health issues that should be addressed and treated, not covered up by taking a drug.
And…Bottom line: I don’t want to hear ads about men’s penis problems. They can call it a fancy name but it is plain ole impotence—and they never had ads when they called it that, did they… And it’s even more annoying because they have these little fairy tales of men pleasing their wives. Right. Like a pill for their erection is going to change that issue!
It’s also about money for drug companies competing with each other. Women who menstrate don’t need an ad to direct them to a product and men who can’t perform already have a plan set in motion because god forbid with everything going on in the world a man not getting an erection is priority one…
I’m so glad someone is taking action to get rid of these annoying ads. When I saw that stupid Bob ad for enhancement I actually thought it was a MAD magazine joke! I also mute the infomercial -length reading of side effects of any prescription drugs. Prescriptions are dangerous and kill people every day yet still drug companies are filthy rich, all while the FDA fights to thwart preventative health care and natural ("alternative") remedies.