Editor’s Note: CEO and Chief Creative Officer of the billion-dollar advertising giant The Kaplan Thaler Group, Linda Kaplan Thaler has helped brand clients such as Procter & Gamble, Trojan, Kodak and AFLAC (yes, the famous quacking duck!). In addition, Kaplan Thaler has penned three books with Robin Koval. Their latest, The Power of Small, comes out next month. She’s also appeared as a judge on "The Apprentice." Kaplan Thaler lives in New York with her husband, composer Fred Thaler.

As a boomer with 30 years in the ad business, I can’t help but notice that my creative work has mirrored my generation as it slowly inches its way down the belly of the snake.

At the beginning of my career, I composed "I Don’t Wanna Grow Up, I’m a Toys "R" Us Kid," echoing the cry that we boomers were simply never, ever, going to become old and irrelevant. Although the campaign was meant for kids, we produced a spot featuring young adults, like myself, playing with rubber duckies, dolls and electric trains. That spot became far more popular than the one featuring children playing with toys. We were kids at heart and, damn it, we were staying that way.

When I reached my early 30s, however, and millions of us were having baby boomerettes of our own, I began writing Kodak commercials, featuring those tearful, three-hanky "Kodak" moments that defined our glorious graduation into parenthood. I passionately believed our generation would be better, brighter and more enlightened than our own moms and dads, and I made sure our ads reflected that. Reality TV was still 15 years away, so I could get away with a lot of rosy Reaganesque romanticism in those days.

In my late 30s, as our youth began to fade to gray, there I was begging women to return to their colorful and vibrant roots with Clairol’s Nice ‘n’ Easy. Knowing that we boomers were mortified at even the hint of approaching middle age, I executed these ads with humor — an emotion never before exhibited in the deadly serious beauty category. We featured Julia Louis-Dreyfus accosting women on the street (or, in one case, on a bus) and shampooing in the hair color as she spoke to them!

But when I was in my mid-40s, and many boomers found themselves single and divorced, I refused to see the glass half empty. Instead, I produced a campaign for Herbal Essences shampoo that starred women everywhere enjoying orgasms while they washed their hair. Guys? Who needs deserting husbands and deadbeat dads? Now we ladies could have a whole lot of fun all by ourselves.

Now, as I approach my incredibly late 20s (this is a blog, I can be any age I want), our female-run agency is producing, among other things, a plethora of drugs to remedy all our boomer aches and pains. We have Celebrex for joint discomfort, Lipitor for high cholesterol and Swiffer for obsessive compulsives.

I can’t imagine what the next ten years will hold, but I suppose my next big campaign will be for "Headstones "R" Us."

But don’t despair. I will be sure to create advertising that is fun, upbeat, and that will have everyone dying to buy one.