Who says black female models don’t sell magazines?

Italian Vogue has taken the fashion and publishing world by storm by featuring all black models in its July issue. Historically, the conventional wisdom among "those who know" about circulation and newsstands in consumer publishing issues is that putting a black model or celebrity on the cover of a fashion magazine means that it “just won’t sell” well.

But after a couple of New York newsstand sell-outs, reports of frenzied, cross-town searches for $16 to $20 copies and the accompanying hype, Condé Nast has decided to reprint the issue — 10,000 copies emblazoned with the tagline “Most Wanted Issue Ever” and “First Reprint” banded across the front.

Gawker Media blog Jezebel gave readers a bit of a tour through the issue.

"One of the first stories on the ‘People’ page is about Michelle Obama. The next piece is about Spike Lee’s film, ‘Miracle at St. Anna,’ which focuses on four black soldiers trapped behind enemy lines in WWII. There’s also a picture of Naomi Campbell and Nelson Mandela with information about the Nelson Mandela Children’s Fund, and in the caption, the words ‘benefit girl.’ A few pages after that: A short piece about Essence magazine, followed by one about Ebony. It’s kind of funny how between the pages of editorial content with black faces, the ads continue to have white faces."

FolioMag.com points out that advertising pages were up 30 percent for the July issue, but there was definitely a “glaring lack of black models” in them.

London’s Daily Telegraph called the issue a “statement against discrimination in the fashion world.”