THE QUESTION: So … some of you have already been reading our fabulous columnist, "The Etceterist," who has been rocking our site for the last few months. Until NOW, The Etceterist has been posting anonymously, writing on everything from why the GOP’s spending of $150,000 on Sarah Palin’s wardrobe is ACTUALLY good for our country, to his interviews with Hollywood stars and celebs, during which he throws no softballs. Take for example his one-on-one with Kelly Klein, who is now 51 years young, just had a baby at age 50 and still looks like she’s 25. The Etceterist found out the HOW?! He is also a miracle worker, as he proved by sharing ten tricks to make the Grinches who stole Wall Street (and simultaneously Main Streets’ 401(k)s) look good. And they don’t include wearing camouflage or moving to a remote island. And speaking of the current financial hellstorm, The Etceterist took our minds off the mess with his Credit Crisis How-To: From Fashionista to Recessionista.

THE REVEAL: So here’s who it is: William Norwich (yes, a guy). Billy is a contributing editor and columnist for Vogue and the former editor of the style and entertaining sections of The New York Times Magazine. His around-the-town column, "William Norwich," appeared in The New York Daily News from 1985 to 1991, and in The New York Post from 1991 to 1993. From 1993 to 1999, he wrote the weekly "Style Diary" column for The New York Observer and is the author of the novel Learning to Drive, published by Grove/Atlantic in 1996. He is also the author of a children’s book, Molly and the Magic Dress, published by Doubleday in 2002, and a forthcoming style guide from Random House (2010).

THE WHY OF "THE ETCETERIST" NAME: Billy writes: "This is a site with such gravitas and serious intent, so adding commentary and news about style matters, the fluffy vainglorious concerns about food, clothing and shelter — as opposed to the need for them — we had better make it clear to our readers that we know, that they know … this is the lighter side of life, the etcetera. Hence The Etceterist."

Welcome, Billy. You won’t believe today’s story. Take a look by clicking here.