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Politics | 12/29/2008 10:40 am

Botox Mascara? Not Quite! The Makers of Botox Launch First FDA-OK Drug for Fuller, Longer Lashes

By The Staff at wowOwow.com
© Shutterstock

The drug company behind the anti-wrinkle drug Botox has developed a new drug to give you sexier-looking lashes to go with your youthful-looking post-toxin-injected face

Allergan, which is behind Botox, has created a new prescription medication that promises to promote eyelash growth and fullness. Latisse will be the first FDA-approved eyelash drug that, when applied once daily with a disposable applicator to the eyelid, could improve the length, thickness and darkness of hairs, according to the product information provided on the brand’s website.

The drug doesn’t work in the blink of an eye, though. Prolonged use guarantees thick, luscious lashes. And potential side effects include dry eyes, darkening of the eyelid skin and iris, abnormal hair growth in untreated areas, headaches and more. The ingredient that is responsible for the eyelash growth is said to be prostaglandin, which is naturally present in hair and is believed to help in the regrowth of hair follicles. Prostaglandin can also be found in some glaucoma medications, and past clinical and observation studies documented eyelash growth in patients taking meds to treat their eye disease. 

Latisse will hit pharmacies early next year and a 30-day supply is expected to cost $120 — about ten times more than the price of your drugstore mascara.

13 Reader Comments (so far…) Sign In or Register to comment

HA BIBI
Well thank God I have good lashes, wouldn’t want to break the bank at $120 a pop monthly, for something my own masscara already does.
By HA BIBI on 12/29/2008 12:39 pm
Sandbee (FB) 54
I agree with Elaine, plus I get enough headaches, I’m sure not going to use something that might cause more. I am surprised they aren’t trying to sell it as a cure for baldness since they say it causes hair growth in other areas. It would probably only cost a few thousand for that.
By Sandbee (FB) 54 on 12/29/2008 1:30 pm
HA BIBI
Hi Sandbee, isn’t that the truth about the headaches. Have you ever noticed all the prescription medicines advertized on TV….The side affects that are listed, are far worse than the actual condition, LOL.
By HA BIBI on 12/29/2008 3:07 pm
Sandbee (FB) 54
You’ve got that right Elaine, pretty soon with taking too many things at once they will be beautiful but dead ;-)
By Sandbee (FB) 54 on 12/29/2008 4:03 pm
Lizzie R.
So many women have been clamoring for this for so long, that I’m sure that Allergan will realize many sales from the getgo, and the wonderful part for them is that it must be used all the time or the lashes will revert to their old “short stubby” size..oh my. My ophthalmologist gave me a physician’s sample bottle of Lumigan, which is the drug in Latisse and I am actually afraid to use it, fearing all the negatives listed, even though I would like longer lashes.
By Lizzie R. on 12/29/2008 2:32 pm
Sandbee (FB) 54
You have such pretty blue eyes.
By Sandbee (FB) 54 on 12/29/2008 4:04 pm
Lizzie R.
Meow, meow purrr…(that’s thank you in cat)
By Lizzie R. on 12/29/2008 5:56 pm
Ann Coulter Crazy, Souless, Evil B*tch
That’s nuts. I never take/apply prescription drugs and hope I never will; try to do everything nutritionally or with exercise. It’s crazy to mess up your body chemistry with unneeded medications for a same gain in the eyelash dept? Curl ‘em, put on some mascara, and go. You can predict the future headlines for this one: “16 year-old cheerleader dies from allergic reaction to eyelash drug.”
By Ann Coulter Crazy, Souless, Evil B*tch on 12/29/2008 10:57 pm
Belinda Joy
I don’t know about this one, is it really worth the possible side effects?
By Belinda Joy on 12/30/2008 8:12 pm
Ms. Dee
This is the kind of thing that gives aid and comfort to our enemies. What kind of vainglorious idiots have we become?
By Ms. Dee on 12/30/2008 9:04 pm
Kryssi K
Am I the only person who doesn’t give a rat’s ass about eyelashes - mine nor anyone else’s? I forget they even exist. When I meet someone or am simply talking to someone, I don’t even look at them…ever. For me, the only noticeable parts of the eye area are the brows and the iris. This laughable society needs to get a grip. And by the way, anything approved by the FDA? Usually can’t be trusted in the end.
By Kryssi K on 12/30/2008 11:46 pm
Lizzie R.
There are many,many women on the facial boards who were using a form of this by another company that got pulled by FDA because of Allergan’s protest., since they were using Allergan’s product They collectively raved about their very long eyelashes and moaned about the inability to get this any longer. They will be very happy when they can buy this again.
By Lizzie R. on 12/30/2008 11:51 pm
wendy korn heppt
Spider Woman


The health fairy hasn’t been kind to my cousin. 50 years old and wheelchair bound, oxygen-connected and cortisone-plumped, I wouldn’t consider her alluring. Although at a recent visit, I couldn’t help noticing my cousin’s eyelashes. They looked "spidery;" super long and curly, like the fake lashes worn by drag queens. "Awesome lashes," I told her. "My doctor has me on eye drops for glaucoma," she explained. "Now my lashes are growing out of control; they squish into my eyeglasses." I asked if she’d heard that a side effect of glaucoma drops is lash growth. "My ophthalmologist never mentioned that, but knowing it now is a big relief," she said. I also told her how a few beauty companies had illegally used the drug in OTC lash growth products, until the FDA got wind of it. Tempted to ask if I could try her eye drops, instead I offered to trim her lashes for her; she refused to let me.

Although this seemingly miraculous lash growth is no longer attainable over-the- counter, Allergan (maker of Lumigan, the eye drops for glaucoma) just introduced Latisse, the first and only FDA approved prescription drug for growing longer, fuller lashes. In a clinical trial, lashes typically grew 25 percent longer, 106 percent thicker and 18 percent darker.

Parting ways with your lash curler and never fussing with mascara again is a convenient concept, but unless you already indulge in professional lash extensions or you wear mink eyelashes like Madonna does, the $120 price tag for a monthly dose of Latisse might seem extravagant. If so, plump your peepers the old fashioned way: In a recent review in Consumer Reports Shop Smart Magazine, Lancome Paris Definicils, $24, got the highest marks. The runner up: Max Factor Lash Perfection Volume Couture, $7. Honorable mentions include Maybelline Defin-A-Lash, $8 and L’Oreal Telescopic Clean Definition, $9.Wendy Korn Heppt budgetstyleonashoestring.blogspot.com/    wendykorn@yahoo.com

By wendy korn heppt on 02/23/2009 8:11 am