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A Friend Stopped By | 10/27/2008 11:30 am

How to Attract as Many Insane People as Possible to Your Website, by Judy Bachrach

By Judy Bachrach

EDITOR’S NOTE: Judy Bachrach writes for Vanity Fair, and is the creator of thecheckoutline.org, an online advice column for friends and relatives of the terminally ill.

————————

“Dear Judy, my husband was recently diagnosed with prostate cancer and has around five years to live,” begins the plaintive letter I recently received on my website.

“The brakes have been put on for us buying a nice big, more expensive house and selling the smaller one. I’m just a bit frustrated at not moving forward with moving to a large house even though I know he is not feeling good. Any advice for me?”     

Here’s what the “frustrated” letter-writer really means: How can she move to a bigger, plusher, grander place (and feel great about doing so) while her husband is getting radiation?

It’s this sort of writer who is making me rethink my mission. Almost six months ago I thought it might be a nice (and novel!) idea to start thecheckoutline.org, an online advice column for friends and relatives of the terminally ill. After all, people who are dying are generally weak, tired, fearful and confused – afflictions shared by everyone who is close to them.

In other words, neither the dying nor their relatives are in any position to seek good honest counsel. Doctors, embarrassed by what they perceive as their own failure to foil death at every turn, are often of little use. Hospitals no longer want the terminally ill to spend their last weeks under their roof: bad for their stats, it’s generally believed.

So – I figured – that’s where I come in. I can write a column providing what nobody else provides: help and comfort for people who can’t get it anywhere else.

Now I believe I should also probably write a sideline companion to the daily online column. It would be a book, entitled How to Attract as Many Insane People as Possible to Your Website, Without Really Trying.

Very possibly now you’re thinking: Just who’s this Judy calling crazy when everyone told her from the outset (correctly, as things transpired) that such a venture will never make a nickel? For some reason advertisers like — oh, Dior, Jimmy Choo and even Marlboro Lights, which you might think would have a natural affinity for the subject — aren’t as yet totally attracted to a site devoted to dying or even death.

You’re also possibly thinking, what exactly qualifies me, the person who throughout her 20s and 30s fainted impressively at the sight of a hypodermic, to give advice on the problems arising from a terminal diagnosis?

The answer is amazingly simple. I’ve spent years volunteering in hospices, and giving advice to people who really need it is the one thing hospices never allow volunteers to do. Man the phones? I never have managed to master a single hospice call transfer, including the really important ones from pharmacists dispensing narcotics and clergymen dispensing heaven, and boy do they trust me with all that. But tell a dying man’s mistress to avoid his wife in the waiting room? Absolutely not.

Now of course I know why the hospice staffers were so skittish. About a quarter of the e-mails I receive are relatively easy, falling under the category of: “My-sister-in-law-was-a-complete-slut-do-I-have-to-drop-by-her-deathbed-and-say-hi?” Another quarter of the e-mails are such heartbreakers I can hardly bear to repeat their substance: a teenager who knows he doesn’t have long to live, and wants his mother to acknowledge his condition; a breast-cancer patient who can’t continue paying the mortgage. Still, even these I can deal with. Or (as in the case of the woman with the mortgage problem) find a legal expert to advise the writer.

But the enraging ones – those that make me despair — come from people like that first correspondent with the dying husband who proves so resistant to moving vans and plush new houses. I’ve had others like it: Parents write in complaining that teachers with cancer should be fired for making their kids depressed. And teachers writing in to vent about a kid with cancer who makes them depressed.

So yes, for the last half year I’ve been wondering why dying, of all activities, brings out the beast in some. But another part of me, the more sanguine and hopeful part, also wonders: How, in the face of the sad inevitable, do the rest of us manage to stay so damn sane? So compassionate and understanding?

Why do we, in other words, continue to continue? 

35 Reader Comments (so far…) Sign In or Register to comment

Dona Howlett
Oh Kati Murphy, I have tears in my eyes as I write this……….. What a beautiful story. I love that you gave your darling son the opportunity to have a snow fight. I had 11 grandchildren and lost 5 of them………….the loss of the young is the hardest. My heart goes out to you…………
By Dona Howlett on 10/27/2008 3:27 pm
phyllis Doyle Pepe
Kati–––––you are truly someone whose message can only be described as magnificent. And you gave your son the best of send-offs––the joy of children at play. You tell us that focusing on the positive things that come out of sorrow help turn us into people who have the strength to make this world a better place. How I wish we had more people like you.
By phyllis Doyle Pepe on 10/27/2008 4:06 pm
Amelie Poulain
I suspect he really did win his first snowball fight and it was his way of telling you so. Thank you for sharing such a wonderful story! I will remember it always. “Why do we, in other words, continue to continue? ” I believe we continue to continue because we are here to learn how to be a “human being,” not just a human doing. Without compassion, one of the core experiences of being a human, we are just humans doing. Not humans “being.” Hope keeps us all breathing. Because without hope all there is is time. The other thing that joins us all together and keeps us going is a sense of humour. This echoes Kati’s words above. It is so important how we respond to tragic events. It shapes who we become and how well we survive them.
By Amelie Poulain on 10/27/2008 6:32 pm
kermie b
To Judy Bachrach—I went to your website. It looks nice, comforting. When you spoke about insane people and websites, well, I naturally thought, wOw. Before y’all hit me with frog jokes (can’t get enough of those), face it, there are a few folks here, myself included, who say the wrong thing at the wrong time, or who misjudge words and their impact. As far as attracting “insane” people, Judy, your example was a woman with real estate lust, and extremely bad taste, who probably doesn’t deserve the man she married. If bad taste were insanity we would all be called insane at some point in our lives. Death brings out the worst in us, I believe. It can also bring out the best. Insanity is a pretty strong word. I understand it was used for comic relief for the title. But I have an older sister with paranoid schizophrenia who will live in mental hospitals her entire life. She cannot be on her own. She makes me unbearably sad because there is nothing I can do for her. Her life reminds me of death—there is nothing I can do about that, either. I have never thought of my sister as insane. I love her too much for that. And I would never label her. That is just too cruel. She didn’t choose this. It is like she is in prison and did nothing wrong.
By kermie b on 10/27/2008 2:46 pm
Dona Howlett
It’s amazing the things people do when they are in a state of grief or loss. When my husband died 7 years ago I turned my grief into a major year long shopping spree. I spent over $5,000 on clothes………had one of my bedrooms converted into a full room closet………it’s full. I realize now that it was a better way to handle my pain than drinking or taking drugs or what other negative things I might have done……… Insane……..no, just hurting. Anything to soothe the sadness.
By Dona Howlett on 10/27/2008 3:41 pm
Ms. Dee
Dona, you’re one beautiful soul.
By Ms. Dee on 10/27/2008 4:01 pm
phyllis Doyle Pepe
I agree, Dee, that she is with a great big heart to boot! And sometimes she’s feisty and I love that about her.
By phyllis Doyle Pepe on 10/27/2008 5:07 pm
phyllis Doyle Pepe
I would like to comment on something here that seems to be out of kilter. If one posts a reply under someone’s comment first then I would think it should remain as such and not get shoved down and down until the initial reply makes no sense. Others have complained about this also.
By phyllis Doyle Pepe on 10/27/2008 5:28 pm
Amelie Poulain
I noticed that too Phyllis. I have tried to figure it out too. I think if several people respond at the same time you do, then all the responses appear in the order of the time in which they were uploaded. So, if someone also writing a reply, beats you to the “send” button, then yours will appear below their response to the same post. I hope this makes sense. I know I don’t always.
By Amelie Poulain on 10/27/2008 6:39 pm
phyllis Doyle Pepe
Yes, I can understand how that can happen, but I’m talking about a reply that initially is under a comment and then gets moved farther and farther down as others reply to the same person.
By phyllis Doyle Pepe on 10/27/2008 10:56 pm
DeBúrca obj
I was 16 when my father died. My husband died when he was 42 and I was 41 and a year later, my mom died at 78. All these incidents made me very sad and were not easy to cope with, but I’m not angry about it, it’s life. My 2 oldest kids lost their dad when they were 10 and 16. They, I am sure have issues with it, but have coped very well. What I’ve noticed about me and my kids is that we have little patience for people who are mature adults who seem resentful and unable to cope with the death of an elderly parent or grandparent as though they feel it’s unfair. It’s hard to get our minds wrapped around that thinking.
By DeBúrca obj on 10/27/2008 5:40 pm
Dorothy S
terminally ill. “No one gets out of here alive” and yet………. Facing death through an illness that defines the last moments is heart- wrenching. Makes most feel emotionally unstable and insane at times. On the brighter side, loved “Tuesdays with Morrie” for insight on facing both life and the end-death. Me? I still cannot fully emotionally ummm, handle……losing a child by miscarriage. Second trimenster, well-formed little boy. Miscarriages, that is something so taboo no one wants to talk about it. anyone?
By Dorothy S on 10/27/2008 8:17 pm
phyllis Doyle Pepe
Why doesn’t anyone want to talk about it? I’ve never had a miscarriage, but my first baby was stillborn due to cord strangulation during labor–––days before ultra sound. He weighed almost nine pounds and was well formed. I don’t think I ever really dealt with the loss at the time. Would you like to talk? I’m here.
By phyllis Doyle Pepe on 10/27/2008 11:12 pm
Dorothy S
Phyllis, He was your son you did not get to know him, and yet…somehow as his mother, do you feel you did know him in some way?. My heart feel pains and is heavy for your loss. I felt so connected to the two babies I lost. My messaage said one miscarriage;, but the second was a girl. I had a cerclage to keep from loosing her, but still lost her. It has been 14and 16 years ago and I still weep even now…………………….
By Dorothy S on 10/28/2008 12:31 pm
phyllis Doyle Pepe
I’m so sorry to hear of not one, but two miscarriages. Do you have any children now? I was very young at the time I had this baby, but yes, I suppose I felt connected because he was a part of me. It was an unwanted pregnancy at first (I was not married ). My guilt and grief was manifested by a loss of appetite in which I lost weight (I was slim to begin with)––a yearning to return to being a little girl. Your situation is so different, I imagine, and your sorrow so real. I think many people don’t understand that losing a fetus in a miscarriage carries a heavy consequence. The old maxim, “Time heals all wounds” is a lie.
By phyllis Doyle Pepe on 10/28/2008 12:51 pm