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A Friend Stopped By | 10/27/2008 11:30 am

How to Attract as Many Insane People as Possible to Your Website, by Judy Bachrach

By Judy Bachrach

EDITOR’S NOTE: Judy Bachrach writes for Vanity Fair, and is the creator of thecheckoutline.org, an online advice column for friends and relatives of the terminally ill.

————————

“Dear Judy, my husband was recently diagnosed with prostate cancer and has around five years to live,” begins the plaintive letter I recently received on my website.

“The brakes have been put on for us buying a nice big, more expensive house and selling the smaller one. I’m just a bit frustrated at not moving forward with moving to a large house even though I know he is not feeling good. Any advice for me?”     

Here’s what the “frustrated” letter-writer really means: How can she move to a bigger, plusher, grander place (and feel great about doing so) while her husband is getting radiation?

It’s this sort of writer who is making me rethink my mission. Almost six months ago I thought it might be a nice (and novel!) idea to start thecheckoutline.org, an online advice column for friends and relatives of the terminally ill. After all, people who are dying are generally weak, tired, fearful and confused – afflictions shared by everyone who is close to them.

In other words, neither the dying nor their relatives are in any position to seek good honest counsel. Doctors, embarrassed by what they perceive as their own failure to foil death at every turn, are often of little use. Hospitals no longer want the terminally ill to spend their last weeks under their roof: bad for their stats, it’s generally believed.

So – I figured – that’s where I come in. I can write a column providing what nobody else provides: help and comfort for people who can’t get it anywhere else.

Now I believe I should also probably write a sideline companion to the daily online column. It would be a book, entitled How to Attract as Many Insane People as Possible to Your Website, Without Really Trying.

Very possibly now you’re thinking: Just who’s this Judy calling crazy when everyone told her from the outset (correctly, as things transpired) that such a venture will never make a nickel? For some reason advertisers like — oh, Dior, Jimmy Choo and even Marlboro Lights, which you might think would have a natural affinity for the subject — aren’t as yet totally attracted to a site devoted to dying or even death.

You’re also possibly thinking, what exactly qualifies me, the person who throughout her 20s and 30s fainted impressively at the sight of a hypodermic, to give advice on the problems arising from a terminal diagnosis?

The answer is amazingly simple. I’ve spent years volunteering in hospices, and giving advice to people who really need it is the one thing hospices never allow volunteers to do. Man the phones? I never have managed to master a single hospice call transfer, including the really important ones from pharmacists dispensing narcotics and clergymen dispensing heaven, and boy do they trust me with all that. But tell a dying man’s mistress to avoid his wife in the waiting room? Absolutely not.

Now of course I know why the hospice staffers were so skittish. About a quarter of the e-mails I receive are relatively easy, falling under the category of: “My-sister-in-law-was-a-complete-slut-do-I-have-to-drop-by-her-deathbed-and-say-hi?” Another quarter of the e-mails are such heartbreakers I can hardly bear to repeat their substance: a teenager who knows he doesn’t have long to live, and wants his mother to acknowledge his condition; a breast-cancer patient who can’t continue paying the mortgage. Still, even these I can deal with. Or (as in the case of the woman with the mortgage problem) find a legal expert to advise the writer.

But the enraging ones – those that make me despair — come from people like that first correspondent with the dying husband who proves so resistant to moving vans and plush new houses. I’ve had others like it: Parents write in complaining that teachers with cancer should be fired for making their kids depressed. And teachers writing in to vent about a kid with cancer who makes them depressed.

So yes, for the last half year I’ve been wondering why dying, of all activities, brings out the beast in some. But another part of me, the more sanguine and hopeful part, also wonders: How, in the face of the sad inevitable, do the rest of us manage to stay so damn sane? So compassionate and understanding?

Why do we, in other words, continue to continue? 

35 Reader Comments (so far…) Sign In or Register to comment

Dorothy S
Phyllis, You asked the question well. Yes, i do have children. My son and daughter were born healthy and I cherish them. The miscarriages left me in bed for months trying to save the pregnancies. My son and daughter were young. Then I was sick with strepp throat, tonsilitis, pneumonia, my hypo thryoidism, and geez, more bad health and it continues to today, wheat allergy; mitochondrial disease.But I carry on. I was such an involved Mom. Played games, puzzles, art, crafts. Sorrow makes a part become walled off, even to those we love. People would say. “So sad, miscarriage, but look at the two lovely children you do have.” People always meant well, but somehow I felt as if the lost ones were diminshed and the grief dismissed. My children, now early twenties are wonderful adults, and I consider myself very lucky and blessed. I wonder, if there coud be a poll on wowowow: how many women have lost unborn or newly born babies? Maybe some conversation could begin.
By Dorothy S on 10/28/2008 3:04 pm
phyllis Doyle Pepe
So glad you have children who as you say are wonderful adults. The thing is that it does not diminish your other losses, yet it’s difficult for others to understand that unless, of course, they themselves have gone through it. If you could look at this as something very personal, very private that you keep hidden away within yourself–––cherish it almost––you own it and no one else. It can become a comfort if you allow it to become that. (You could suggest a conversation to the Wow Moms by scrolling down to where you see the “contact us.”) In the meantime, I wish you well, and thank you for you candor and your sensitivity.
By phyllis Doyle Pepe on 10/28/2008 5:36 pm
thatsoutherngirl k
My daddy in a freak drowning and it took me forever to come to terms with it. Somedays I don’t feel like I have and others are good. I can now ride in a boat w/out a huge anxiety attack. He was all that was good in this world and not a day goes by w/out me longing for him..I was a true daddy’s girl. It’s been almost 13yrs.
By thatsoutherngirl k on 10/28/2008 7:25 am
Dona Howlett
I love all you Wow women. We start answering a Question and take a different road and find so many things to share with each other. My heart is sad for all your lost babies……….it doesn’t matter how long ago. They were a part of you and you will feel the loss forever. I hate it when People say to me………it takes time, you will get over it. I don’t want to forget my loved ones. I just want to work past the pain and remember all the wonderful things about them. I lost 15 members of my family in a space of 3 years. Life is full of pain and sorrow………..but it’s also filled with an abundance of love and joy. I wish I could give each of you a big hug and help you feel better…….just know it’s coming to you through the air waves. I do know they are all on “The Other Side” “Heaven” what ever you want to call it………..They still love us and are with us in their Spirit. I send my love and affection to each of you .
By Dona Howlett on 10/30/2008 3:05 am
Allene Swienckowski
We continue to continue because that’s all that we can do. I didn’t lose a loved one to cancer ut my thrity-two year old healthy son recently died. My friends tell me that I am in shock. My body hasn’t adjusted to his loss since I am unable to sleep without the aassistance of ambien although I am exhausted all day everyday. I continue to continue because that’s all there is left for me to do.
By Allene Swienckowski on 11/26/2008 10:22 pm