Talking about sex and contraception is a big no-no for Indian women.

So what’s a girl to do when she needs advice on some of the most personal issues? She can now turn to a call center opened by India’s government-sponsored National Population Stabilization Fund’s new lady-centric call center. The center, the first of its kind in India, will focus on informing girls and women on family planning and reproductive health, reports the Washington Post. And, judging from the numbers, some of India’s famillies could definitely use a hand mapping out their plan.

Each year, 24 million babies are born to Indian women, adding to the already booming population of one billion, which could explode by another 271 million people by 2026. India’s population is expected to surpass China’s by 2030. The government’s call center hopes to curb this massive growth by lifting the long-held veil on sexual advice. 

One female call-center agent, Payal Kumari, told the Post:

In our culture, we cannot have open conversations about sensitive subjects like sex, contraception, abortion and pregnancy. People want answers, but who do they ask? Not parents, not teachers, not elders. They hesitate to go to the doctor. People are shy to even utter the word "condom" at a pharmacy. But they can call here anonymously and ask any question. I give them all the information that they need. These are the people I need to convince for controlling India’s population growth. 

The center has reportedly fielded more than 25,000 calls in a six-month period last year, and operators say they’ve had days when more than 1,000 people call, but the numbers have been dwindling as of late. One of the biggest problems cited? The calls aren’t toll free. Now, we don’t know what their financial situation’s like at the moment, but we bet the government could cover the cost. Just a hunch …