Joan Ganz Cooney | 02/22/2009 11:00 pm
Joan Ganz Cooney: A United Front of Newspapers
In response to: Should NYTimes.com change their model and charge for their online content? Tell us why
How newspapers and other journals are going to survive without charging for content is anyone’s guess. The Times has tried charging for columns and the columnists objected because their readership dropped so much. But eventually, I believe that the Times, along with other publications, will have to join hands and charge.
Read more about: Business, Economy, Finance, Internet, New York Times, Newspapers, Print, Technology
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Dear Margo: When Dad/Gramps Just Ain't Interested
3 Reader Comments (so far…) Sign In or Register to comment
I agree newspapers should get some payback for their efforts on line but I would always go to free sites rather than pay. I know that isn’t fair but maybe newspapers will have to have on-line advertising to help out. Don’t even read newspapers any more and have downsized my magazine subscriptions. There are a lot of good minds out there, so think of revenue increasing methods. Maybe like a circus barker - say for only twenty-five cents get to read about the latest alien sighting over the desert (fill in location here). There are a lot of newspapers on line now and I wonder just how successful they are in getting people to read even free newspapers.
Nowadays, people like bullet points and local news and sensational headlines and maybe the obits but how often is the question. Usually TV news is enough for most. It isn’s fair but it is the way things go nowadays.
Why don’t newspapers use Adsense advertising like everybody else? If they are "localized" to a certain area, they can sell advertising for that area on their website. They then can use Adsense ads (those "Google sponsored" ads you see everywhere) like all the other website owners do? If the interest in their online paper is good enough, they will get enough hits to be able to "make it" without the offline paper. And they can save many costs that way, too.
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