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Mary Wells | 08/13/2008 12:00 am

The Unexpected Publicity for 'The Dark Knight'

By Mary Wells

Alert me to Mary's new posts

In response to: Why is the new Batman movie, 'The Dark Knight,' breaking records at the box office?

It is a Batman movie that is different, darker, cooler and that is alluring. It has had very good advertising and PR. One of the actors who gives a rave performance died — we liked him, we want to see him again doing so well in his last film.

Read more about: Arts, Entertainment, Film, The Dark Knight, Theater