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Money | 12/01/2008 4:00 am

No Bailout for Detroit? What Happens to Your American Car? by Jennifer Openshaw

5 ways you could suffer if our auto industry crashes
By Jennifer Openshaw, President, WeSeed

Jennifer Openshaw is co-founder and president of WeSeed, a fresh, fun, revolutionary approach to demystifying the stock market for real everyday people, and author of "The Millionaire Zone.” The host of ABC Radio’s “Winning Advice,” she’s been seen on shows ranging from "Oprah," "Rachael Ray" and "Dr. Phil" to CNN, CNBC and Fox. You can reach her at  jopenshaw@weseed.com.

At a conference the other day, I asked two women how they felt about the U.S. auto industry bailout. It was like watching the presidential debates. One said, “Yeah, we’ve gotta have it!” The other said: “Bailout? Why do they need a bailout?”

A lot of you are probably screaming mad about it either way. Why does it seem that everyone — except you — gets a bailout? Here you’re trying to keep it together for yourself and your family after taking hits from rotten mortgages; higher food prices; and huge gas, health and college-cost hikes. On top of that, you’re wondering if you or your partner’s job is on the brink, and there’s a good chance your credit-card rates will be jacked up to make up for the mess (as we’ve just seen from Citibank).

You don’t have to be an expert in p/e ratios to see Americans were shifting to foreign cars. If you had just followed the WeSeed philosophy and paid attention to the parking lots, you would have seen this coming. Three years ago, Ford’s stock was at 15. Now, it’s at about three. Thanks to a sudden halt in spending and the overall financial meltdown, GM, Ford and Chrysler — the Big Three U.S. automakers — are close to running out of cash.

To help out, one $25 billion plan has been approved that would provide loans — don’t worry, it’s not free money — for re-tooling plants to create more fuel-efficient and competitive cars. But aside from this longer-term help, the real issue is that they need cash now.

Before we let the plug get pulled, let’s stop and think carefully about how anyone who owns an American-made automobile will fare if the domestic auto industry is not given some financial help:

1. Plummeting Resale Value — Own a GM? A Ford? Want to sell it? Well, if there’s no dealer network around to service the car, who do you think will buy it? Even if you can get it serviced, the brand value will have diminished. I mean, would you buy a GM product from your neighbor if the company wasn’t around and had been trashed in headlines?

2. Warranty Risks — And by the way, there’s another big question here: product warranty. It’s unclear exactly what would happen to normal three-year, 36,000-mile new-car warranties if the providing company is in bankruptcy. It depends on the nature of the bankruptcy filing and who the receiver would be (possibly the Federal government).

But there’s a bad precedent here: In a 2001 case involving Outboard Marine Corporation, the court ruled that the company’s first priority was its debt, not what it owed the customer. That doesn’t mean the same thing would happen with a case of this magnitude, but you, as a consumer (and perhaps, owner of a late model car) should be concerned. (It should be noted that extended warranties are OK in a bankruptcy scenario, because they are sold and serviced by third-party firms, not the Big 3.)

3. Reduced Access to Parts and Service — So you need some parts? Or maybe you got in a little fender bender and need a replacement hood? The good news is that companies must make parts available for a certain period, so later-model cars are covered. And chances are parts for recent cars would continue to be available since someone would probably buy GM or Ford parts operations in bankruptcy. But customers with older models might be in jeopardy as automakers stop stocking older parts. Imagine what that would do to the value of your older car!

4. Insurance Cancellations: Auto insurance companies – already under financial stress of their own – will certainly be forced to reevaluate how, and at what cost, they are willing to insure cars with limited parts and service, and lower resale value.

5. Higher New Car Prices — Now think about it: If our three giant car manufacturers go away, what would that mean for competition? It would be easier for the remaining foreign manufacturers to raise prices on cars and do away with the modest incentives like cash rebates they have now.

56 Reader Comments (so far…) Sign In or Register to comment

Belinda Joy
Great article and an excellent cautionary tale. I think it would be disastrous if we were to allow the US automakers to fail. I’m just not so sure this current hand out is a dire as they are painting it to be? Just as with the Wall Street bail out, the language used to encourage approving the handout was that if it isn’t approved, lights out - it’s all over. We now see that was not the case, it was a mere scare tactic. I sense that this is also the case with the automakers. However, the bottom line with them is that they must provide a concrete and workable plan to repair their industry so that if it is approved it’s not just a Band-Aid.
By Belinda Joy on 12/01/2008 6:07 am
Jennifer Openshaw
Thanks Belinda, and great points you make! In these times, for women especially watching our family (and tax) dollars, I think we all wat a plan that’s more than just a Band-Aid! Thanks again for commenting!
By Jennifer Openshaw on 12/01/2008 1:10 pm
mary lou s
belinda, it is more dire for one than for all three. general motors might not last till obama gets inaugurated. ford, on the other hand, can probably get past that date in somewhat trimmed down form and selling volvo at a fire sale price. chrysler is in the thrall of a holding company and needs to be considered separately. huffington post has an article that says gm is going to ask for a $12 billion loan. i have no idea what the others will request. seriously, these companies do need help to keep even the economy that we have now. one out of every ten people employed in the united states today is in an auto or auto related job. that is the size of the catastrophe that would be unleashed if there is no help for them.
By mary lou s on 12/01/2008 1:24 pm
Belinda Joy
I’m with you Mary Lou, which is all the more reason why my prayers are they will get their act together and come up with a cohesive and responsive plan in regard to saving their respective companies. We’re asking a lot from them, they are the ones who mismanaged their auto companies which have led to their current demise. However if time truly is of the essence and they know that they need financial assistance right away, we can all assume that they have their top executives on the ball right now coming up with a plan that will surely pass congress. We’ll see…
By Belinda Joy on 12/01/2008 2:19 pm
Chrome Toe
this is the part I don’t understand… and maybe I should post this on the Liz Peek posts. But I don’t understand why we keep saying that if we don’t bailout the car dealers they would just go away. isn’t that what bankruptcy is for? isn’t it a restructuring? more than one big company has claimed bankruptcy over the years without “going away”.
By Chrome Toe on 12/01/2008 6:21 am
mary lou s
kelly, would you buy a car from a bankrupt company? bankruptcy means the company doesn’t pay its suppliers or retirees (who each worked for decades so that when they got old they could have a pension and health care), who in turn don’t buy food at restaurants or anything at any stores. the suppliers go bankrupt, causing problems with the other auto manufacturers they normally would supply, and the whole thing is a string of dominos waiting to topple.
By mary lou s on 12/01/2008 1:30 pm
Patty E
Actually—-way back in the late 60’s, early 70’s when Chrysler went bankrupt, and re-organized, I knew a LOT of people that purposely bought a Chrysler—-why? They trusted Iacocca—and they were willing to help the company get back on its’ feet…..I worked for an airline that went BK twice! We called the second one ‘chapter 22’—-and people STILL made the choice to fly on that airline—-why? Because they trusted that the company would re-organize thoughtfully, without excessive nonsense, instead of hanging onto a rope that would strangle them in the long run…..in the real world, when people lose everything they have, they tend to take better care of what they have and how they get it, when the rebuilding starts….
By Patty E on 12/01/2008 8:11 pm
Sandbee (FB) 54
All the more reason I am glad I have a foreign car that seems to last a while.
By Sandbee (FB) 54 on 12/01/2008 7:22 am
Sherrie Crews
The industry absolutely needs bailed out, but the CEOs don’t, nor does any executive making more than $500,000/yr. They should be required to trim the fat to keep their companies running as well as outlining a restructuring plan that will be monitored and audited before they get one dollar from the tax payers.
By Sherrie Crews on 12/01/2008 7:46 am
Jennifer Openshaw
Sherri - you make a good point about these outrageous CEO salaries. It’s one thing if the CEO took the risk to start the company on their own but it’s another when they get multi-million dollar payouts with no performance. That’s the problem… and worse when they are letting the little guy (and gals) go. Thanks for sharing!
By Jennifer Openshaw on 12/01/2008 1:13 pm
mary lou s
ceo pay is one of the few things the recent years of restructuring haven’t addressed. starting pay for line workers is now $14. many workers, both blue and white collar have been bought out or laid off. factories have been closed. restructuring began a few years ago.
By mary lou s on 12/01/2008 1:34 pm
James the Game
It’s a moot point. Congress will grant a bailout, because the ripple effect of allowing the Big Three to go belly-up would be beyond enormous for the entire country. Talk to the folks in any city where virtually the entire economy revolves around the auto industry, such as Lansing, Michigan; Spring Hill, Tennessee, et al. Manufacturing, aerospace, and countless other industries rely on it. The only question is whether the bailout money will come from the previously promised money that was supposed to go for retooling the auto industry, or if it’ll be a separate $25 billion loan. By the way, Lansing Mayor Virg Bernero is slated to be on CNN during the 8pm time-slot tonight, I’ve just been apprised. Meanwhile, the Detroit Free Press reports that General Motors is considering possibly scrapping its Pontiac, Saab and Hummer lines. Bloomberg reports that Saturn also could be on the chopping block. Listen to what Bernero says, and you’ll get an earful. He told me last week that he’s fed up with Congress’s double standard that forces the auto industry to jump through hoops for loan money, while greedy investment banks are handed the bailout bucks like candy. Sure, the Big Three muckity-mucks have built inferior cars for decades, and the CEO’s are buzzing around in fancy yets. But don’t take it out on the millions of industry and industry-related employees impacted by this crisis. Had credit not become so tight of late, cars would be selling and there wouldn’t be this much of a crisis. Incidentally, J.D. Power & Associates’ recent customer-satisfaction survey ranked some of the new American-made cars very high on the list in terms of quality.
By James the Game on 12/01/2008 7:48 am
georgia fatwood
Dear James….”He told me….” It is fascinating and informative to have your take on this….Please keep it up….Thank you…..
By georgia fatwood on 12/01/2008 8:30 am
James the Game
You’re welcome, Georgia.
By James the Game on 12/01/2008 10:52 am
Sandbee (FB) 54
James, it is interesting that GM is considering getting rid of Saab and Ford is thinking about getting rid of Volvo. Most people see these vehicles on the road and automatically think “foreign car”. My brother-in-law gave me a hard time about driving a Mazda a few years back and I sent him the info showing him his Ford Probe was the same vehicle with a different body. Mine cost thousands less. I know we have to do somehing but they need to get rid of those big gas users that they did, learn from their competetors and give the consumers good, longer lasting products. When I bought my Hyundai I looked at a Ford first, couldn’t afford it money and safety wise, side air bags (something you want in a small car) were standard in mine, couldn’t even get them in small Ford back then) and all my little bling things would have ended up $5000 more on little Ford. Hope they have updated since then.
By Sandbee (FB) 54 on 12/01/2008 12:13 pm