The mission of Population Services International (PSI) is to measurably improve the health of poor and vulnerable people in the developing world, principally through social marketing of family planning, health products and services and health communications. Social marketing engages private-sector resources and uses private-sector techniques to encourage healthy behavior and make markets work for the poor.

PSI’s Core Values:

The power of markets and market mechanisms to contribute to sustained improvements in the lives of the poor

Results and a strong focus on measurement

Speed and efficiency, with a predisposition to action and an aversion to bureaucracy

Decentralization, empowering our staff at the local level

A long-term commitment to the people we serve*

Click here to learn about PSI’s Five and Alive program. 

*"From www.psi.org, an unflinchingly unemotional description of us. It reads dry, but it is anything but dry when you are on the ground seeing the programs work. A further note is that we fill a critical gap between what poor governments can do for their populations and where the private sector is lacking, too. Governments often have little if any infrastructure, yet magically those fizzy soda pop drinks are ubiquitous, as are mobile phones. Hence, we use private-sector techniques to deliver family planning, safe water, child survival and maternal health, malaria prevention and treatment and HIV/AIDS prevention health programs, that include products, services and education." —Ashley Judd

Click here to read Ashley Judd’s Rwanda Diaries Part One.