Sign in to wowOwow

Enter the email address that you used when registering at wowOwow.
The password field is case sensitive. Click here if you have forgotten your password.

Please register for wowOwow

Newsletter subscriptions
Sign up to receive wowOwow's weekly newsletter and get our best picks delivered right to your inbox. Our newsletter content is hand-picked by the wowOwow editorial team and provides the top features, news, and commentary from our site. Subscribing to our newsletter is free and safe. We will never share your email or other information with a third-party without your direct consent.
By registering, you indicate that you have read and agree
with our privacy policy and terms of service.

Real Politics | 10/29/2008 5:57 am

How accurate is the 7-Eleven Presidential Coffee Cup Poll?

By The Staff of wowOwow
wowOwow

As Election Day fast approaches, pundits, pollsters and politicians are weighing in with their statistics. Yet 7-Eleven, that little store on the corner catering to everyday Americans, may have the hottest poll in the land. 

Whoa oh whoa — WowOwow was in much need of coffee this morning on our ride to work, so WOW pulled over to our local 7-Eleven (Yes, WOW drinks anyone’s coffee) and had to make a decision as to which coffee cup to drink from.  WOW was a little disturbed to think you have to be polled at 6 a.m. But WOW pulled one of the red or blue cups which were pulling for Obama or McCain in the “Candidates Gaining Ground” electoral poll. In its coffee cup prediction for the week of 10/26/2008 Obama was ahead 60% to McCain’s 40% with over 3,000,000 votes cast.  Since Every Cup Counts, as they state, WOW called 7-Eleven’s corporate headquarters to get to the bottom of the cup and try to decipher how in-tune their poll might be.

WoW: How did the coffee poll begin?

7-Eleven: “It was something we started in 2000 and then we did it again in 2004.  This is our third presidential poll.  We do it in October when the weather turns colder and people turn from Slurpees to coffee.  We thought we’d do something fun and offer a popular 20 ounce size of our coffee.  At first it was in three formats, one for the democrats and one for the republicans and one for the undecided or the “I’m not Sure’s.” It was so successful even though we clearly stated that this is a not a scientific poll since it was just coffee.  We don’t even have stores in all of the states.” 

Wow:  How close did your past polls match the country’s presidential decision?

7-Eleven: “In 2000 our tally almost perfectly mirrored with what the voters said at the poll.  There was only a 1% or 2% difference.  And then in 2004 when we tried it again our polls were about as close as you could get to the actual voting.  This year we just have the red cup and the blue cup with the nominees name on them.” 

Wow: So how many coffee drinkers have voted?

7-Eleven: “We’ve had about 3 million cup votes cast since we started on October 1st and it ends on November 4th. We’ve not counting the 12 or 16 ounce cup. Again, the 20 ounce cup is the most popular size we offer.  People like to drink a lot of coffee.,   I go through several cups a day myself. “

Wow: What color are you drinking from?

7-Eleven: “I’m an Independent and vote for the person, not the party.” (Oh, for only a Nader or a green cup?)


2000 Election                        
George W. BushUS Voters: 47.9%, 7-Eleven Voters: 51%

Al GoreUS Voters: 48.4%, 7-Eleven Voters: 49%

Note:  Bush won in electoral votes, not popular votes in 2000.

2004 Election
George W. Bush: US Voters: 50.7%, 7-Eleven Voters: 51%

John Kerry: US Voters: 48.3%, 7-Eleven Voters: 49% 

44 Reader Comments (so far…) Sign In or Register to comment

DeBúrca obj
btw…. my daughter went without coffee.
By DeBúrca obj on 10/29/2008 10:24 am
Tee Zee
Thanks for sharing,,,I love it!
By Tee Zee on 10/29/2008 7:21 pm
C jay
Hug your daughter for me, very tightly!
By C jay on 10/30/2008 9:51 pm
HA BIBI
I don’t for one minute believe a coffee cup holds the key to the next election, but they sure make a mean cup of joe!
By HA BIBI on 10/29/2008 10:39 am
Susan B
You’re really talking about a mean cup of samuel, right? And would you like a Ding-Dong to go with that? :-) (Sorry, Elaine. I’m stressed.)
By Susan B on 10/31/2008 11:08 am
HA BIBI
Hi Susan, I think that would be Sam Adams, LOL and naw, you can’t eat ding-dongs with beer, wouldn’t taste to good. Hey don’t stress, it’s all good, this election is almost over and were gonna have who were gonna have. :-)
By HA BIBI on 10/31/2008 6:18 pm
Susan B
You’re so right, and we’re gonna get what we deserve. But that’s how it always is! (It’s more like Bud than Sam Adams, doncha think?) :-D While I personally don’t know anyone who likes ding dongs with their beer, I know they do exist. Oh yes, they do exist.
By Susan B on 10/31/2008 7:54 pm
Edie Williams
Only your coffee maker knows for sure!
By Edie Williams on 10/29/2008 11:14 am
Amelie Poulain
We can only hope this is all true. As long as the younger generation aren’t skewing the numbers by voting American-Idol style…..multiple votes. Those first timers can’t do that in the voting booth to help their candidate win. :) It ain’t over till its over. I worry that some won’t bother voting if they think Obama’s got it in the bag already.
By Amelie Poulain on 10/29/2008 1:02 pm
iris odonata
Amelie: Hope leads to belief. Maybe, if like Xmas, we don’t get the results (our presents) until Wednesday morning, then everybody’d be more likely to join the fun. If the major news organizations broadcast from the Pacific time zone that day, the western half of our United States wouldn’t feel left out. Injoy.
By iris odonata on 10/29/2008 3:04 pm
Mary NSB-Florida
Are we also doing a Starbucks version for those that also like to throw away money ? Oops… Starbucks is closing most of their new locations… Now we just need to get all the votes counted this time.
By Mary NSB-Florida on 10/29/2008 3:08 pm
nan s
Sounds like instead of tea leaves to tell the future we’re reading coffee cups. Let’s hope it works !
By nan s on 10/29/2008 4:09 pm
Elly Cyr
I’ll just have to visit my local 7-11 and grab a cup of Obama coffee then!!
By Elly Cyr on 10/29/2008 4:29 pm
BookMomma LibraryLady
This is one of the few “fun” election activities that we have seen this year. An additional one has been a promotion by one of our local bakeries - blue frosted “Obama” cookies vs. red frosted “McCain” coookies. Very cool.
By BookMomma LibraryLady on 10/30/2008 8:37 am
Willow K
Interesting poll. Will hold onto the percentages and see what happens election day. But so far they have a good track record. And 7-Eleven is definitely a place where all types of people mix. Time to get another cup of coffee!
By Willow K on 10/30/2008 2:04 pm