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SHEconomics | 11/28/2008 6:00 am

Private Equity Firms' Arrogance Causes Public Problem, by Liz Peek

By Liz Peek

Editor’s Note: Liz Peek is a financial columnist and the author of wowOwow’s Wall Street Weekly. Liz Peek’s SHEconomics series, herewith, is scheduled to become a book. Click here for your introduction.

Newsflash: Somali Pirates to Take Over Citigroup

The above faux headline is the kind of gallows humor making its way around Wall Street these days. While pillorying the absurdly brazen capture last week of a $100 million Saudi oil tanker, it also harks back to the glory days of private equity, when another brand of super pirates stalked financial markets.

Today, the requested bailout of the Big Three reminds us of the hubris — the know-it-all arrogance — that led private-equity companies like Cerberus, Blackstone and Carlyle to think they could manage anything and everything better and smarter than anyone else. Cerberus, the proud owner of 80% of Chrysler, is lined up right alongside Ford and GM at the feed trough. Oh how the mighty have fallen.

Welcome to our third installment of Sheconomics, in which we demystify finance and, in this segment, private equity. We want women to join in the national conversation on the economy. Why? Because half our country’s brainpower refuses to engage in matters financial, and boy do we need all the help we can get. Women have somehow bought into the notion that investing is men-only territory, just like driving the family car. Why is it again that auto insurance rates for young men are higher than for young women? Think about it: Women are more practical and less prone to taking ridiculous risks than men.

We firmly believe that if women had been paying attention to the economy we would not be in this mess!

Here’s another thought: Women are letting men have all of the fun. Fun?

I want to tell you a story. A friend of mine tragically and unexpectedly lost her husband two years ago to a heart attack. She suddenly faced having to take over his company and sort out their finances – terrain she had previously avoided. I had a chance to catch up with her this past weekend at a wedding and here’s what she told me: She has dismantled her husband’s failing business, and has now got a job. She’s impatient to move on because she realizes, “There are a lot of people out there who aren’t very smart. I am smart, and I can hold down a much bigger job. I realize now that my business instincts were always better than my husband’s, but unfortunately I left all of our financial decisions to him.”

This woman is not smug or conceited; she is energized. She is excited about her prospects, but she wishes she had started earlier. Bottom line — she’s having fun! “I was raising children, certainly, but I could have been engaged. I see so many women these days trying to keep their brains active – by playing bridge! Why don’t they do something useful — volunteer or get a job?”

OK, so I’m becoming a zealot. But really, so many women are passing the intellectual buck! Read on – soon you will have no excuse to do so!

Today we are talking about private equity. Major players in this field, such as those mentioned above, changed the investment landscape in the past two decades and made a bundle in the process. How does it work?

Private-equity firms typically buy publicly owned companies – firms listed on the stock exchanges — and take them private. This means they buy out public shareholders, usually by offering a higher price than the stock is selling for. Next the new owners restructure the business with an eye to making it more profitable. The ultimate profit opportunity – or exit strategy — lies in them selling the company back to the public or to another buyer at a ramped-up price.

20 Reader Comments (so far…) Sign In or Register to comment

ChromeToe
wow… i better not tell my husband about Cerebrus or he may have a stroke! he’s already practically stroking out over the bail out of the big three. this might put him over an edge..
By ChromeToe on 11/28/2008 9:30 am
Liz Peek
Hey Kelly- lots of people are in the same camp- Detroit needs to do some serious restructuing, and many people are afraid that won’t happen if they the government gets involved. On the other hand, let’s not wound your husband - there are so many other battles to fight! Take care - Liz
By Liz Peek on 11/30/2008 7:32 pm
ChromeToe
I skipped mentioning it lol… But I do have a question about the bailout that I keep hoping someone will answer. Hint..:) I don’t understand why we keep talking as though not bailing them out means they fail and go away. isn’t a bankruptcy a restructuring? haven’t big companies been restructuring under that for years?
By ChromeToe on 12/01/2008 7:27 am
TinkaParker
This is a stunning look inside the free-for-all that has brought our country to its knees. Thanks Liz, I had no idea, and I’m getting smarter with every word you write.
By TinkaParker on 11/28/2008 11:03 am
Liz Peek
Hi Tinka - my computer is acting up, so if I repeat myself, please forgive. I appreciate your enthusiasm - I truly do want to be helpful. This week I’ll tackle ETFs and index funds - but please let me know what puzzles you! Happy Thanksgiving! - Liz
By Liz Peek on 11/30/2008 7:30 pm
RitaGoldivas
Although I still disagree that the financial crisis would not have happened if women were more involved in financial matters, it is a good thing that Liz is providing these lessons. Taking responsibility for financial matters (and consequences od bad decisions) is part of being a grownup and more women should do it.
By RitaGoldivas on 11/28/2008 12:11 pm
Liz Peek
Rita - you are totally right! The point is….everyone needs to be involved! Best - Liz
By Liz Peek on 11/30/2008 7:34 pm
RitaGoldivas
I meant “consequences of bad decisions”
By RitaGoldivas on 11/28/2008 12:12 pm
Liz Peek
Dear Merrell- you are so welcome! Let me know what financial issues concern or baffle you! - Liz
By Liz Peek on 11/30/2008 7:35 pm
rockyrocky
I’ve not seen evidence of any kind that would suggest this crisis might have had a different outcome if more women had been “paying attention.” When an article starts out like that — with a broad generalization and no supporting facts — I kind of lose interest early. Anyway, it was our government that should have been paying attention … As for this little tidbit from Liz Peek’s article: “… private-equity companies like Cerberus …” I must ask: Why would anyone do business with a company named after the multi-headed dog that (according to the ancient Greeks) guards the gates of Hades to prevent anyone from escaping? Isn’t that warning enough?
By rockyrocky on 11/28/2008 10:33 pm
Liz Peek
Hi Rocky - please go back to the opening segment of Sheconomics, wherin I try to explain why it is so vitally important that women concern themselves with finance. Of course, I am trying to be a bit provacative - since I want to disturb the prevailing female complacency about such matters - but I really think women bring a different approach to the table - one that is more conservative and less all-out competitive. This overarching posture would have tamed the wall street warriors, a bit. One of my best firends was a risk manager with one of the biggest banks, and finally quit because she was so tired of turning down loans and then having senior management approve them anyway. All those deals went sour, of course. Would that she had prevailed! Only one data point - but I know many more such. Take care - Liz
By Liz Peek on 11/30/2008 7:43 pm
rockyrocky
Hello, Liz. Thank you for your response. I concur that in a capitalist society women — as well as men — should do the best they can to concern themselves with financial matters, and after reading your note, now appreciate your effort to be provocative. I also believe your anecdotal evidence — that the women you know are more conservative and less competitive than the cutthroats who work on wall street and beyond. However, I don’t believe that responsible behavior is a domain inhabited by women any more than men. Rather than male vs female as cause or cure for this $$ crisis, my inclination is to consider unbridled power — license to do whatever whenever to whomever with no accountability or consequence — and how that kind of power affects the psyches and behavior of human beings. Especially, now, when their lethal escapades are being rewarded with the beneficence (think bailouts) of their victims …
By rockyrocky on 12/01/2008 2:13 am
marylous
rocky, the chrysler workers knew they were dealing with the hound of hell as they negotiated their contract. i do think congress should clarify the uses of the money it spends in cerberus’ direction. eliot spitzer, personal peccadillos intact, did what no one else in government would do at the time: he prosecuted financial wrongdoers. the securities exchange commission would not regulate. spitzer prosecuted where he could. anybody who says the government regulated clearly does not know who is still nominally president of the united states of america.
By marylous on 11/29/2008 3:46 pm
rockyrocky
Hi Mary Lou. I must admit that I’m bewildered by our current government’s (you fill in the branch) unwillingness to pursue those $$ criminals. I hate to think the reasons are corruption and indifference. How can a nation recover from such a poisonous cloud?
By rockyrocky on 12/01/2008 2:29 am
OkpulotTaha
Mary Lou sees Eliot Spitzer much as I do, “…he prosecuted financial wrongdoers.” Eliot Spitzer was a hero to small investors and American families. Here is a fascinating article about Spitzer published at The Huffington Post earlier this year, http://www.huffingtonpost.com/steven-g-brant/eliot-spitzer-george-bus_b_… Of great interest to me is The New York Times bit player part in the downfall of Spitzer. This is not a surprise knowing The New York Times routinely plays dirty politics and is well known for dispensing deceitful news reports. The New York Times is amongst the worst of Yellow Journalism publications. Readers will also discover how George Bush used the Office of the Comptroller of the Currency to enable and facilitate predatory lending. *** This is one of my numerous articles published at the Securities and Exchange Commission website back in 2005 year, an article which applauds Spitzer and pits Spitzer against the SEC, http://www.sec.gov/rules/petitions/4-500/kschilitubi061705.pdf Mary Lou and I are both women and the two of us see what our government and mainstream media would like to conceal. This lends much credibility to Liz Peek and her attitude about a need for more involvement by women into our market system, specifically our stock markets. Okpulot Taha Choctaw Nation
By OkpulotTaha on 11/30/2008 12:21 pm