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SHEconomics | 11/28/2008 5:00 am

Private Equity Firms' Arrogance Causes Public Problem, by Liz Peek

By Liz Peek

Editor’s Note: Liz Peek is a financial columnist and the author of wowOwow’s Wall Street Weekly. Liz Peek’s SHEconomics series, herewith, is scheduled to become a book. Click here for your introduction.

Newsflash: Somali Pirates to Take Over Citigroup

The above faux headline is the kind of gallows humor making its way around Wall Street these days. While pillorying the absurdly brazen capture last week of a $100 million Saudi oil tanker, it also harks back to the glory days of private equity, when another brand of super pirates stalked financial markets.

Today, the requested bailout of the Big Three reminds us of the hubris — the know-it-all arrogance — that led private-equity companies like Cerberus, Blackstone and Carlyle to think they could manage anything and everything better and smarter than anyone else. Cerberus, the proud owner of 80% of Chrysler, is lined up right alongside Ford and GM at the feed trough. Oh how the mighty have fallen.

Welcome to our third installment of Sheconomics, in which we demystify finance and, in this segment, private equity. We want women to join in the national conversation on the economy. Why? Because half our country’s brainpower refuses to engage in matters financial, and boy do we need all the help we can get. Women have somehow bought into the notion that investing is men-only territory, just like driving the family car. Why is it again that auto insurance rates for young men are higher than for young women? Think about it: Women are more practical and less prone to taking ridiculous risks than men.

We firmly believe that if women had been paying attention to the economy we would not be in this mess!

Here’s another thought: Women are letting men have all of the fun. Fun?

I want to tell you a story. A friend of mine tragically and unexpectedly lost her husband two years ago to a heart attack. She suddenly faced having to take over his company and sort out their finances – terrain she had previously avoided. I had a chance to catch up with her this past weekend at a wedding and here’s what she told me: She has dismantled her husband’s failing business, and has now got a job. She’s impatient to move on because she realizes, “There are a lot of people out there who aren’t very smart. I am smart, and I can hold down a much bigger job. I realize now that my business instincts were always better than my husband’s, but unfortunately I left all of our financial decisions to him.”

This woman is not smug or conceited; she is energized. She is excited about her prospects, but she wishes she had started earlier. Bottom line — she’s having fun! “I was raising children, certainly, but I could have been engaged. I see so many women these days trying to keep their brains active – by playing bridge! Why don’t they do something useful — volunteer or get a job?”

OK, so I’m becoming a zealot. But really, so many women are passing the intellectual buck! Read on – soon you will have no excuse to do so!

Today we are talking about private equity. Major players in this field, such as those mentioned above, changed the investment landscape in the past two decades and made a bundle in the process. How does it work?

Private-equity firms typically buy publicly owned companies – firms listed on the stock exchanges — and take them private. This means they buy out public shareholders, usually by offering a higher price than the stock is selling for. Next the new owners restructure the business with an eye to making it more profitable. The ultimate profit opportunity – or exit strategy — lies in them selling the company back to the public or to another buyer at a ramped-up price.

20 Reader Comments (so far…) Sign In or Register to comment

Okpulot Taha
Reviewing my article at the SEC, I simply must masturbate my massive ego, As you know or should know, confidence in our financial markets is quickly approaching a historic low point. Financial scandals and crime are now at a historical high. Our American public has lost almost all faith in regulators to effectively protect investors against fraud and crime. I wrote those words of mine several years back, words published on a government website. I realized what is coming and what I saw coming is a harsh reality, today. Much of this is my inherent feminine risk aversion. Liz Peek is dead-on right about a need for more women to be involved in not only our stock markets but our government, as well. Men confront. Women negotiate. This is a well proven notion about our human behavior based upon gender differences. Male readers will probably be upset by this, women are much better at turning profits from investments and women are much more ethical about this. Men will confront, fight, force and cheat to turn profits. Women will negotiate, finesse and maneuver to turn profits while avoiding moral hazard. Liz Peek is right and her words should be given close attention. Ah, but this is a Man’s World. Okpulot Taha Choctaw Nation
By Okpulot Taha on 11/30/2008 11:44 am
CYNTHIA NEIL
Women will also tend to aim for security. Consolidating gains and maintaining what they have or have created. Men tend to seek “Master of the Universe” status. To be the alpha dog in the room, and will generally speaking, use any means necessary to get there, and once there, to stay there. it is not about earning or creating wealth, it is more about power, and its accumulation. I do think more educated women in the field would create more transparency,… we think differently from men. Our priorities are different, AND what I think is even more important we assemble the same information differently… hand a male and a female the same information and they will interpret its value differently. Thanks Liz for your writing as I gain more of a grasp of the subject I will have questions for you.
By CYNTHIA NEIL on 11/30/2008 10:15 pm
Okpulot Taha
Marjorie, Elaine, my other friends too numerous to mention, I must say my goodbyes. I am now banished from WoW for whatever reason. My presumption is the women who created this website are intolerant of American Indians. I really enjoyed the company of all, had lots of fun and have learned WoW is quite intolerant and does not welcome diverse opinions. achukma hoke, yakoke! It is good, thank you! Okpulot Taha Choctaw Nation
By Okpulot Taha on 12/01/2008 1:47 am
Holland Taylor
As for the denizens of Wall St., I am sure there are many fine men and women in that sector. But it is an industry in which greed has become cancerous, and our nation has now, finally, been brought down by them. I wish law suits could be brought against the most egregious offenders, that some funds might be recovered for stockholders and taxpayers, and I certainly think it would be appropriate that we see some of them do jail time. Why the hell do they allow “naked shorting” ever, under any circumstances??? I understand that this allows more shares of stock of a company to be sold than actually even exist. It’s just another thing that kills the chances of the garden variety investor. And the “uptick rule”, which was abandoned this year(!)…another way to screw the regular person trying to invest with a semblance of fair play. It MUST be re-instated. This lack of regulation makes it clear the Pirates are, in fact, the ones in charge. And in the continuing effort of financial companies whose clear aim is to simply squeeze every drop from the most limited of our citizens, how can credit card companies be allowed the have minimum payments which are less than or equal to the interest only? It is so patently evil. This creates a situation in which a not very savvy person can pay the minumum, think he’s “keeping up”, and yet continue to owe the principal for the rest of his life on earth. It’s simply demoralizing to see the obvious intentions of Wall St. and the banks.
By Holland Taylor on 12/01/2008 11:10 am