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Entertainment | 07/02/2008 12:00 am

The Silver Tsunami: Is Gray the New Power Hair Color for Women?

By The Staff at wowOwow.com
Meryl Streep as the quintessential powerbabe Miranda Priestly

in "The Devil Wears Prada" © Getty

This is not a beauty story about glamour. It’s a beauty story about power.

And how somehow, suddenly, women are showing up in boardrooms and on red carpets with the most unexpectedly fierce fashion accessory of all: the Power-Gray head of hair. It’s a watershed moment in the popular culture, a reminder of our aging population and a baby boomer generation that’s not about to stop changing and breaking the rules.

Click here for wowOwow’s photo gallery of ferociously fabulous gray-haired beauties.

Power Gray: It’s not your mother’s soft, silvery tresses. It’s a fashion statement with a purpose. It takes the ultimate symbol of aging — gray hair — and literally stands it on its head, declaring it an asset rather than something to be colored away. It allows the wearer, when walking into the room, to subliminally convey the notion: “You think growing older is a bad thing? Think again.”

Power Gray. It's not your mother's soft, silvery tresses. It's a fashion statement with a purpose.

And its powers also carry weight with the laws of attraction.

Anne Kreamer, whose authoritative book, Going Gray: What I Learned about Beauty, Sex, Work, Motherhood, Authenticity, and Everything Else That Really Matters, says that staying or going gray is a way for women to “rediscover their generation’s youthful embrace of honesty and authenticity and to swim against the tide.” While Kreamer is happily married, for the book she performed a simple market research test on the computer dating site, Match.com. She posted the same profile of herself twice: once with a picture of herself with brown hair, another with an image of herself gray. Unexpectedly, three times as many men responded to the gray-haired profile than they did to the version of Anne with brown hair.

Power-Gray hair is often paired with the Rule-Breaking Cut. Forgetting those dated nostrums against long or short after a certain age, these new gray-haired beauties often intentionally embrace radically younger hair styles. In fact, it is wearing exactly those unexpected-after-40-or-50 cuts that make gray hair less of a symbol of aging and more one of confidence and power. The Power-Gray-haired woman intentionally pairs her natural color with the most contemporary haircut money can buy.

For decades, the silver-maned male has ruled as the icon of American power in the boardroom, in politics, even in the cockpit.

Joining him? The new silver tsunami of confident gray-haired women.

Click here for wowOwow’s photo gallery of ferociously fabulous gray-haired beauties.

 

 

105 Reader Comments (so far…) Sign In or Register to comment

theresa troy
HI, I ENJOYED VIEWING THE LOVELY GRAY-HAIRED WOMEN.HOWEVER,I GRADUALLY WENT FROM BRUNETTE TO BLONDE AND LOVE THE LOOK. I FEEL YOUNGERSO IT WORKS FOR ME.
By theresa troy on 07/03/2008 4:04 am
Sherrie Crews
Another redhead here that started going gray on the top and sides at 22 but the back darkened to a medium brownish color. My husband said it looked like a skunk, and he was right. If it would go silver gray all over I’d be happy with that, but didn’t isn’t so I tried going blond to better disguise the gray until it did all turn. But it was taking too long and I got tired of it so I colored it light auburn and still do. If I see that the roots in the back are starting to change I’ll go back to blond and let it grow out.
By Sherrie Crews on 07/03/2008 10:59 am
Emma Pathey
LOL, your husband has a very delicate turn of phrase!
By Emma Pathey on 07/03/2008 12:48 pm
Sherrie Crews
LOL, your husband has a very delicate turn of phrase! By Emma Pathey on 07/03/2008 12:48 pm Doesn’t he though?
By Sherrie Crews on 07/03/2008 3:30 pm
just jools
Have been going gray for years. This is me. I like me. I like my age.
By just jools on 07/03/2008 12:57 pm
Sally Owen
My mom never dyed her hair and I have never dyed mine…both of us went gray in our 40’s. It’s me. I like it and am comfortable with it…and I am not a fusser whem it comes to hair. A few minutes of blow dry and that’s it. I am often the youngest person in a room and the only one with gray hair…and some look great and some look ridiculous…to each their own (and I presume they all think they look great.) By the way, my 59 year old husband has just a tinge at the temples.
By Sally Owen on 07/03/2008 1:00 pm
Silver Fox
Lately I can’t pick up a magzine or turn on the TV without some article or show about gray hair. Most saying dye it, cover those grays. Why not celebrate whatever choice we make? The first thing you notice about me is my white hair. Not gray but sparkling platinum silver silky hair & I love it. Granted, I’m lucky. My hair started to turn when I was 13 and not sprinkled here & there but all in one spot. By the time I graduated High School (in 1969!) I had a silver streak on each side of the part in my very dark brown hair. I wonder if I had started “graying” in my 30’s or 40’s how I’d feel about it. Would I have thought of it as ageing and want to dye it? I don’t know. I only know I never thought of it as getting old just as an identifier, part of who I am. Throughout my 20’s the streak widened considerably. In my 30’s & early 40”s it was a particularly dramatic contrast between the black & white. Now in my 50’s it’s mostly all silver. All the men I’ve met don’t seem to have a problem with it. If it was, those men would pass me by. The men I’ve known have all said they thought it was beautiful and part of me. Men in the street, stores and bars or wherever, will look at me nod and say “nice hair” or use it as an opener to speak to me. Sadly, in my own experience it seems that my hair was more of an issue with other women. They have not been at all afraid to let me know how they feel either. In my 20’s & 30”s mostly older women I didn’t know would speak to me on the street or in elevators—-only when we were alone—-and tell me I really should dye my hair before stalking off or hurriedly putting distance between us. I actually had a woman tell me I make everyone look bad by not dyeing my hair. That’s ridiculous! Sometime in my late 30’s & 40’s it started happening. Occasionally I would run across a woman who would say “nice hair, wish I didn’t have to dye mine.” I also started hearing more from younger women who would say “your hair is beautiful! I hope mine will look like that!” My friends laugh because I am invariable approached in the ladies room of whatever club I’m in with that statement. It’s all been very interesting. I am not the only one, I run across other women with beautiful natural hair and we smile at each other or offer our own compliments. I don’t see what the big deal is. Are we all so vain that we have to have some false idealized image of an 18 year old with long hair and perky breasts as our ideal throughout our lives?? What is wrong with our own image of ourselves, whatever it may be? Whether I dye it or not it’s my choice and its beautiful.
By Silver Fox on 07/03/2008 1:09 pm
Donna Daniel
Since my hair was just “light brown” and very fine all my life I always said when I get old I’m going to let my hair grow and wear it in a bun in the back.When I was looking for a new job in my 50s I lost each interview to a younger woman with “more experience”. So I went back to frosted blonde and got right back to work. when I retired I stopped coloring it, and now at 76(next month) love my white hair for which I receive many compliments, and am working on the chignon in the back. Fun to be just me - finally.
By Donna Daniel on 07/03/2008 2:49 pm
J B
I played with gray…after seeing Jamie Lee Curtis I decided to let my very short hair go “natural”. Picking my ten year old up from school one day…one of his friends yelled “Hey! Your Granny is here!” That was the end of gray. Went right back to the red I love…and I mean RED…how red? When I’m outside I’m often stalked by hummingbirds…
By J B on 07/04/2008 6:41 am
SURA B
How abut being a trailblazer! Tell them gray is gorgeous. And do ask if they loved their Granny! A sense of humor helps us in most stressful situations. And, who cares what others think! Look in the mirror and look at yourself, not as an idealized version of who you thought you were in adolescence.
By SURA B on 07/04/2008 10:11 am
Bonnie D-Z
I’m in my mid 50s and my hair is platinum gray. While at the beauty salon the other day, the stylist working next to me complimented me on my hair color. My husband of 35 years is perfectly fine with my decision to remain au natural. Why women go through so much effort and expense makes me scratch my head, while men keep their money in their wallets and enjoy additional free time. Why women choose to have hair dey routinely absorbed into their bodies is another matter I question. Best wishes for a delightful Independence Day weekend everyone.
By Bonnie D-Z on 07/05/2008 11:19 am
Kim Litt
I am the oldest of 4….. 3 of us girls, and have less gray then the other 2. Not bragging, just an observation. Each of my sisters color or highlight their hair to cover the gray. I just don’t see the point, when my problem is not the color of my hair but the unruliness of it. My normal natural hair is ash brown and fine, but my gray is more coarse and wirey. Coloring it does not change the texture, and I have noticed that the gray does not grab the colorations either. Which is probably why some of you have mentioned having to do the coloring thing more often than the recommended 6 week intervals. My advise is to try a different style. Stop fighting nature so much, she is going to win in the end anyway. Go gray gracefully, and enjoy the perks. Power, wisdom, respect, and the occational senior discount!
By Kim Litt on 07/05/2008 12:41 pm
Dab-a- do
I remember the first time I was offered a senior discount. I told the young man that I wasn’t old enough to get one. He, of course, blushed and felt he had insulted me. However, I thought that since I was close to the age for a discount I wouldn’t object anymore! Young people often think that white or silver haired ladies are old. Since Meryl made it look good, they are taking a second glance and seeing the style of some of these stylish older women and commenting on what they see. My granddaughters are. I learn from them also about what is “in” now and we have a great time shopping. They told me that when they buy something they think about how I would wear it.
By Dab-a- do on 07/06/2008 6:40 pm
Flora Dora
My mother stopped trying to match her red hair when she was fifty. The colors were archaic and her grey hair was much prettier. By the time she was sixty she was platinum white and it was drop dead gorgeous. Her nickname was “the white tornado.” But like all stunning hair color, her’s does not appear naturally very often. A salon owner on my street lightens her grey hair to white, but it does not come close to the shimmer my mother’s had. Alas, I went from light auburn to mud and didn’t have any grey till I hit sixty. I highlight it three shades of blonde and only need to do it every three months. I’ll never have my mother’s white cloud, sadly.
By Flora Dora on 07/06/2008 7:58 pm
beatriz m
If you’re talking white or silver haired like Meryl in Prada you’d better check the photos you published. Most of them are just blonds. Perhaps not YELLOW blonds but definitely not white or silver. The piece is very good. Pitty the examples…
By beatriz m on 07/07/2008 3:03 pm