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Entertainment | 07/02/2008 12:00 am

The Silver Tsunami: Is Gray the New Power Hair Color for Women?

By The Staff at wowOwow.com
Meryl Streep as the quintessential powerbabe Miranda Priestly

in "The Devil Wears Prada" © Getty

This is not a beauty story about glamour. It’s a beauty story about power.

And how somehow, suddenly, women are showing up in boardrooms and on red carpets with the most unexpectedly fierce fashion accessory of all: the Power-Gray head of hair. It’s a watershed moment in the popular culture, a reminder of our aging population and a baby boomer generation that’s not about to stop changing and breaking the rules.

Click here for wowOwow’s photo gallery of ferociously fabulous gray-haired beauties.

Power Gray: It’s not your mother’s soft, silvery tresses. It’s a fashion statement with a purpose. It takes the ultimate symbol of aging — gray hair — and literally stands it on its head, declaring it an asset rather than something to be colored away. It allows the wearer, when walking into the room, to subliminally convey the notion: “You think growing older is a bad thing? Think again.”

Power Gray. It's not your mother's soft, silvery tresses. It's a fashion statement with a purpose.

And its powers also carry weight with the laws of attraction.

Anne Kreamer, whose authoritative book, Going Gray: What I Learned about Beauty, Sex, Work, Motherhood, Authenticity, and Everything Else That Really Matters, says that staying or going gray is a way for women to “rediscover their generation’s youthful embrace of honesty and authenticity and to swim against the tide.” While Kreamer is happily married, for the book she performed a simple market research test on the computer dating site, Match.com. She posted the same profile of herself twice: once with a picture of herself with brown hair, another with an image of herself gray. Unexpectedly, three times as many men responded to the gray-haired profile than they did to the version of Anne with brown hair.

Power-Gray hair is often paired with the Rule-Breaking Cut. Forgetting those dated nostrums against long or short after a certain age, these new gray-haired beauties often intentionally embrace radically younger hair styles. In fact, it is wearing exactly those unexpected-after-40-or-50 cuts that make gray hair less of a symbol of aging and more one of confidence and power. The Power-Gray-haired woman intentionally pairs her natural color with the most contemporary haircut money can buy.

For decades, the silver-maned male has ruled as the icon of American power in the boardroom, in politics, even in the cockpit.

Joining him? The new silver tsunami of confident gray-haired women.

Click here for wowOwow’s photo gallery of ferociously fabulous gray-haired beauties.

 

 

105 Reader Comments (so far…) Sign In or Register to comment

Kay Sara
Now this is what I call aging gracefully. More beautiful with age in fact. http://www.youtube.com/watch?v=qW_l-bhUm8k
By Kay Sara on 07/08/2008 5:43 pm
Andi Kaye
Ah……….. to live in a culture that embraces the natural beauty of aging. We SHOULD see beauty, heck ,even sensuality in the grays and the wrinkles and even the added curves that living a full life has given us .For that is just what it is: symbolic of a full and well lived life,with its many glorys, mistakes and adventures and even more lessons in wisdom. I believe women are much more evolved in the recognition of what true beauty is than the male species [as to date anyway]. I heard a man recently say in reference to Jamie Lee Curtis’ commercial for Activia ” “Whats with the gray hair? I mean ..seriosly.. why??” All I could think to myself is Why not?? God love her and her amazing confidence and ‘screw you’ attitude on societies silly shallowness!
By Andi Kaye on 07/16/2008 10:36 pm
Diana Jewell
I was very pleased to see your “Silver Tsunami” article, because I have been experiencing a similar tsunami after starting the website www.goinggraylookinggreat.com in January of this year. I have been literally flooded with responses from women writing in from all over the world (42 countries, last count), wanting to return to “natural.” They flock to the site for information, but also to get support and encouragement from others as they go through transitioning. Actually, it has become more of a metamorphosis, because many write in that their personalities, confidence level, and desire to improve themselves in many ways is part of the whole experience. The website is based on my book Going Gray, Looking Great!, originally published in 2004, and reprinted in 2007. Subtitled The Modern Woman’s Guide to Unfading Glory, it’s more of a “how-to,” and has become the bible for women who want to begin the process. I would love it if you would check out the website, and hear these women’s voices. It is a true phenomenon, and you were so right to report on it. Thank you, Diana Jewell
By Diana Jewell on 07/25/2008 10:56 am
Maggie Rose Crane
Deciding to live without hair dye was the precipitating event that pushed me up against my fears and limiting beliefs about what it means to be a woman “of a certain age” in a society that’s obsessed with youth and manufactured beauty. What I eventually realized was that my fears and concerns (will I become invisible, marginalized, unattractive? etc) were shared by many maturing women - regardless of their hair color! I ended up chronicling my experience and research in my book “Amazing Grays - A Woman’s Guide to Making the Next 50 the BEST 50 (Regardless of your hair color!)”. In addition to addressing HOW to go natural (if that calls to you) I also discuss how to quiet ones fears around aging and design a life that reflects the woman you’ve become. By addressing the social, physical, psychological AND spiritual aspects of growing older I was able to shift my focus from my packaging to my essence. Sure I care about the way I look, but it no longer defines “who I am.” I took on new challenges (walking without aid across 40 foot telephone poles 30 feet in the air) and at 60, without prior experience, risked trying out for my city’s Senior Follies. I was selected as a dancer and a showgirl - red feathers and all. Something inside me resisted becoming a showgirl (that’s another story) but I can tell you that by stepping into the opportunity I ended up healing some childhood abuse issues. (go figure) Life provides us with many opportunities to let go of the past and clear the way for living in the moment - we just have to say yes! I’ve learned that there really is no future - only a consecutive experience of now, now, now. I found that one way to live there is to clear out the limiting beliefs that keep us stuck in the past, get clear about where we want to put our time and energy, and take on a practice that supports us in being mindful. While becoming an Amazing Gray has nothing to do with hair color - I thought it might be interesting to meet some of the women who have stopped coloring their hair. On my website, www.maggiecrane.com and in “Amazing Grays”, you will find a Gallery of Silver Sages - stories and photos from women who have made the transition. Take a peek. If you would like to be featured in this gallery, please send your “after” digital headshot and a short 500 word story about what going gray meant to you to: maggie@maggiecrane.com. I love being part of the meaningful dialog about what it means to become an Amazing Gray (regardless of your hair color!) All these wrinkles, sagging bottoms (and arms in my case) and gray hairs are testimony to the fact that we have LIVED the lives we’ve been gifted with.
By Maggie Rose Crane on 07/25/2008 12:26 pm
a. m.
i stopped coloring my hair when i was 38 ( it had gotten so damaged, it scared me). now, nearly 20 yrs later, i’ve got a great, healthy-looking head of gray hair. it was the best decision i ever made. do i look older? - maybe but, i know i look genuine. i feel stronger, almost empowered. it’s the right thing for me, maybe not for others.
By a. m. on 08/26/2008 10:37 am
Bonnie Robbins
I’ve always had thin, fine hair. I colored for a few years (10 or so) to make it “thicker” and so on. Finally stopped about 4-5 years ago (I’m 46). The gray is coming in & I can’t wait! My mother & sister have beautiful gray/white hair and I only hope mine looks as nice. My hair stylist goes nuts when I tell her she can do anything to my hair-but color it! Everyone else is in the salon coloring like crazy & I tell her if she can color it gray-then she can color it! I think gray/white hair on women is definetly a look full of confidence. For crying out loud-I’m 46. If I had no gray hair and no wrinkles, I’d look like a freak! I’m proud of every line and gray hair as I’ve earned-and learned from-each of them. I’m hoping my hair will be more gray by the time my oldest son marries in the spring! Why should men be the only ones to look great as they age!
By Bonnie Robbins on 08/26/2008 2:27 pm
Becky Reyes
At 30 I was told by a sociology professor that I was too old to make it in the music business. I wrote a song about it called “Threads of Steel”. At 50, my hairdresser sometimes tries to convince me to color the threads but I say no. These are not gray hairs on my head - they are threads of steel.
By Becky Reyes on 08/26/2008 4:34 pm
Deep salt
For years I’ve been hoping the L’Oreals of the world would offer a ‘Silver Fox’ hair colouring kit. I even suggested it to a woman I met who is a major player for a large French cosmetic company. Nothin’. I’ve been colouring my hair, one way or another, since I turned 40 and am still trying to cover my gray but would happily go silver if it were on offer. Haaaallloooo all you marketing folks: I can not be the only one. Get out there and offer Boomers Platinum Plus hair colour. Cheers!
By Deep salt on 08/28/2008 6:56 am
Bernadette Rocks
Maybe??…who knows…but all I know is Meryl Streep is one of the zbest Actors in our Time!…Love Her and Every thing she does!
By Bernadette Rocks on 10/13/2008 7:06 pm
Meg Rafferty
Silver hair is powerful. It looks like you’ve got a frick’n lear jet for brains. I was golden blonde for years. I had a crown of bling. I glowed in the sunlight. Hair is important.
By Meg Rafferty on 11/16/2008 8:56 am
Pat Pendleton
Meryl looked so awesome in the silver hair, but there is a disconnect in how she presents herself. We still see her with the long blond-tinted locks. Even Meryl believes the silver won’t go over in “real” life, but if anyone has the power and clout to revolutionize Hollywood, she can do it….along with Helen Mirren! It’s time for a grey revolution. I’m 56 and I grew the blond out this past year and I love my silvery hair!!
By Pat Pendleton on 02/07/2009 1:56 pm
Regan Brown
I love my silver hair…and when I worked in Web content among Austin 30-somethings, it made me stand out.  However, now that I’m single and unemployed i am thinking of dying it. Hate to do it, but at 53 I don’t have a wrinkle on my face and I resent being treated condescendingly…or worse, passed over for jobs. It’s a quandary!
By Regan Brown on 02/24/2009 7:47 pm
Kathleen Till
I am 61 and have quit coloring my hair.  I want more real gray haired prominent women depicted.  I was so excited to finally see some media for women over 30 with real curves and real gray hair.  There is far too much fake whatevers. 
By Kathleen Till on 03/17/2009 8:48 am
Eloise Dunstable

I too was confused by the number of people listed who seemed to have blonde hair and not gray.  I personally believe that a far larger number of women can go gray than who actually do, but I am coming to accept that I might be luckier than most.  For one thing, if you start graying at 15, it isn’t a sign of age!  And for another, the part of my hair that is gray is actually a sparkling silver color.  Beautiful in the sunlight.

 However, when I lived in Cairo, which has a HIGH degree of air pollution, my hair went GREEN.  I was never able to get it lighter than yellow, even after a year back in the states.  So I cut my waist-length gray hair super short, and get lots of compliments, especially on the color. 

 But I might grow it long again.  Forget those "short hair on older women" rules!

By Eloise Dunstable on 04/05/2009 12:29 am
just jools
I caved. I am dyed and bleached, and everyone seems to think it took 10 years off me.. Not sure I like it. But will give it a try for a while.
By just jools on 04/17/2009 9:26 am