ETCETERIST: Hi, Tory! Thanks for inaugurating the first wowOwow Style Quiz. My friend Carolyne Ansome used to do these in the Times of London so I wanted to try it here in the U.S. First question, what’s on your calendar today?

TORY BURCH: I just came from checking on our newest store that opened at 38-40 Little West 12th Street here in Manhattan, which is very exciting. And I just learned we are selling tons of our first compilation CD in our stores and on our website, toryburch.com. All the money is going to Save the Children. That’s what I am most excited about, and we are working on our second one, probably to benefit the NRDC.

ETC: Isn’t it scary to open a new store in today’s tortured economy?

TORY: It certainly is tough, but we are not stalling in our plan to open stores in different places, continuing with our growth — but we are definitely cutting back elsewhere and being very careful and conservative.

ETC: You’re traveling this holiday with your ex-husband, Chris Burch, which you do a lot for the sake of your kids, don’t you?

TORY: We do. We’ve rented a house on St. Bart’s.

ETC: I hear Guy Ritchie has asked Madonna to spend the holidays together for the sake of their kids. What advice would you give Madonna?

TORY: I’d tell her to go. It’s great for your children. Breathe through it. Peace is good for the kids!

ETC: OK, here come the style questions. Answer with the first thoughts that come to mind. What’s in your makeup bag?

TORY: Bobbi Brown products.

ETC: Your essential on a deserted island?

TORY: Pat Wexler moisturizer.

ETC: What is your beauty secret?

TORY: Drinking lots of water.

ETC: What do you wear on a fat day?

TORY: I wear slimmer clothes, not bigger clothes, to remind me it’s time to go the gym.

ETC: How would your female friends describe your style?

TORY: Eclectic.

ETC: What is your most treasured item in your wardrobe?

TORY: A pendant from my father.

ETC: Without what do you never leave home?

TORY: Tom Ford sunglasses.

ETC: Hot date, what do you wear?

TORY: High heels.

ETC: How high is too high a heel?

TORY: There isn’t.

ETC: At home alone, what do you wear?

TORY: Workout clothes and T-shirts, mostly by Lululemon.

ETC: What do you wear to bed?

TORY: Nothing.

ETC: If you’re the fashion police for a day, what do you ban?

TORY: Culottes.

ETC: Have you ever worn anything you regret or were embarrassed by?

TORY: Many times!

ETC: How old is too old for a miniskirt?

TORY: Thirty-five.

ETC: If you could live in any period of time for its fashion, what would it be?

TORY: The ’60s. I love the freedom women were experiencing then.

ETC: What’s your most recent purchase?

TORY: A Lanvin dress.

ETC: What quality do you most admire in a person?

TORY: Integrity.

ETC: Can you judge a book by its cover?

TORY: No.

ETC: What’s your greatest extravagance?

TORY: It was caviar.

ETC: What are your guilty pleasures?

TORY: Thai massages.

ETC: Any bad habits?

TORY: Eating too much candy.

ETC: Name a cheap thrill.

TORY: Going to the movies.

ETC: What’s the best advice you’ve ever been given?

TORY: Be who you are.

ETC: Your favorite smell?

TORY: Tuberose.