Post | 11/06/2008 8:55 am

'Twas 2 Months Before Christmas, and Wal-Mart Keeps Cutting Prices

By The Staff at wowOwow.com

Looking for $10 Barbie dolls and Hot Wheels sets this holiday season? How about packs of Christmas tree ornaments for five dollars?

If so, get ready for Wal-Mart’s “Operation Main Street.”

The big-box store that reaps windfalls in economic downturns when people are trying to save money will be introducing new rounds of price cuts every week until Christmas.

As part of the operation, Wal-Mart will be slashing prices on thousands of items that it says are "vital" to the holiday season, like food and toys. This is on top of price cuts for toys Wal-Mart implemented in October.

"It’s very much along those same lines, only it takes the intensity up massively," Stephen Quinn, Wal-Mart’s chief marketing officer, told Reuters.

No doubt this holiday season consumers can use the extra savings, with high food and fuel prices (albeit gas is cheaper than it was a few months ago), falling home values, tight credit and high unemployment.

So how did Wal-Mart decide which items would get price cuts?

It surveyed moms to find out how they are planning to shop over the next eight weeks.

"We know that Mom’s not going to cancel Christmas,” Quinn told The New York Times. “We’re committed to cutting the cost of Christmas. It’s what we do.”

So while other department stories weep over their economic woes, cut staff and close stores, Wal-Mart is expected to have a blockbuster holiday season.

"In my mind, there is no doubt that this is Wal-Mart time,” H. Lee Scott Jr., the company’s president and chief executive, said recently at a meeting of analysts and investors in Wal-Mart’s hometown, Bentonville, AR. “This is the kind of environment that [founder] Sam Walton built this company for.”

One Deutsche Bank analyst declared “a Wal-Mart Christmas.”

9 Reader Comments (so far…) Sign In or Register to comment

J B
Though never happy to feed the Wal Mart machine…I can’t ignore their prices, especially on things like canned goods. A Super Wal-Mart opened near us, and I was able to cut my grocery spending in half.
By J B on 11/06/2008 9:20 am
Sandbee (FB) 54
That’s it, for canned goods, paper items, things for the cat - they can’t be beat. And I’m sure for the toys that the kids will be wanting they will have the best prices. I don’t like the stores policies but I don’t have the luxury of ignoring the the money I save.
By Sandbee (FB) 54 on 11/06/2008 9:58 am
C Hardy
In the small town that I live in wal-mart and food lion are the only two grocery stores. Wal-Mart is the only store besides a Peebles that sells clothes and Wal-Mart is the only toy store so unless we want to drive 45 minutes to the closest mall we are stuck shopping at Wal-Mart. They are a big employer in our small town also. I have already started to look at their toys on display form my daughter this Christmas and have a small list going…
By C Hardy on 11/06/2008 11:01 am
Catherine Kaiman
We have a super Wal-Mart in my town too. However, after wandering through the aisles for a couple hours the other night, I couldn’t help but notice that prices have seemed to go up instead of down. Canadian Wal-Marts seem pricey to me, considering the quality of a lot of their products.
By Catherine Kaiman on 11/06/2008 11:23 am
Lady Teresita Knight
We have a new super Wal-Mart near us. It replaced a smaller storer. I find the Super Store prices very high comparison to the former store. And it is a very unfriendly store. Next door to the Wal-Mart is a Dollar Store. It sells many of the same products for a third of the price. Being a member of the Baha’i Community, Christmas is not a holiday. So all this battle between K-Mart and Wal-Mart is lost on us. I look forward to the day when those stores cut prices during our, the Baha’i Holidays, during the spring of the year. I look forward to the day when there is 10x times the Baha’is in the U.S. as there is today. Perhaps the new movie by Mel Gibson, Mona’s Dream, will speed that blessed day.
By Lady Teresita Knight on 11/06/2008 12:01 pm
Catherine Kaiman
Lady Teresita, I hear you when you say it is a very unfriendly store. Our Wal-Mart, has hired many local teens, which could be a good thing, if they took the time to teach these kids about customer service. I have witnessed these kids (16-?) chasing each other throughout the store, I witnessed two young men running around after each other that banged into an elderly lady almost knocking her over, they didn’t stop and apologize, they just kept running after each other. I was so furious that I asked another clerk to call a manager, and her reply was “why so you can rat them out?” Not only are the staff rude and unwilling to help, but the store itself, with the exception of the grocery dept, is always in a state of disarray. I went to purchase a picture frame, and the entire aisle was cluttered with pictures, frames, mirrors, things other ppl just dropped here and there, and a lot of it scattered on the floor. Many of the frames were broken, scratched or chipped. I have continually watched our Wal-Mart prices go up, and the quality of many products go down. I think I’ll stick to Sears, and HomeSense.
By Catherine Kaiman on 11/06/2008 12:53 pm
Patty E
I just visited Walmart on Tuesday— I like going on Tuesday and Wednesday…why? Meat is on sale! My intake of meat is minimal—most days I do not eat meat—BUT, I picked up some non-frozen chicken skinless/boneless chicken breasts for HALF PRICE! Dog food—HALF PRICE! I chose not to but the half-price pork of all shapes, nor the half-price beef…but there were some bargains to be had…mid-week, there is a need to clear out the shelves to make room for the next delivery—and I am no fool when it comes to saving pennies here and there. Tuesday, I calculated that with the savings JUST on the chicken, I was able to have a new pair of slippers! On my meds—-I get 3 months worth for $10! Every other pharmacy in my town charges $11 per month, or $7 per month if I buy in a 3 month lot. Once again, money is money. Sams Club opened a new store to replace the old one, about 2 years ago—prices went up abut 30%! I shop Sams ONLY when I need something in bulk—-like dishwasher detergent, salt for my water softener—that sort of thing. I used to buy more at Sams’ than at Walmart, or anywhere else—but Sams’ is now more expensive than Walmart on my pet food, and Walmart is more expensive, over-all, than shopping the sales in other stores. And I am an expert at squeezing out a penny her and a penny there. We stopped giving gifts for Christmas years ago. We wanted Christmas to be more focused on spending time together, rather than spending money—-and it has served us well—-and then in January—-watch out! If something is REALLY important to ‘have’, the sales at 30% and 50% off are worth the wait. Oh I have heard —and been verbally attacked for shopping Walmart—because of the way they treat their employees and their suppliers when negotiating costs—-but, no one is paying me to stop shopping there. My essential self is an idealist…..but in todays’ economy, it is pragmatism that rules.
By Patty E on 11/06/2008 12:56 pm
Catherine Kaiman
I certainly wouldn’t verbally attack you for shopping at Walmart, nobody should. I try to shop as little as possible at Walmart, more because of the lack of “customer service” then anything. And the quality of many products, but I think anyone that would slam you for shopping there is ridiculous. I did make one purchase at Walmart today tho, they were blowing out litter box scoopers for less than a buck and with 5 litterboxes in my house I stocked up. I have to buy extras because my dogs think the scoopers are toys and chew em to bits when they get hold of them.
By Catherine Kaiman on 11/07/2008 10:39 pm
carol grzonka
i can’t understand why the focus on walmart’s business practices is supposed to keep me away, as i’ve been told somewhat frequently. their payscale and business practices are no worse than any other retailer. their prices are hugely better. could walmart treat and pay their workers better? of course!!! better benefits? sure!!! but the same goes for any and all other retailers.
By carol grzonka on 12/19/2008 5:02 am