These are great points, and here’s one more for you. As image consultants specializing in women over 40, we’ve found that many women neglect their eyebrows. As we age our eyebrows tend to either get bushy and unruly (like Susan Boyle’s), or thin and almost invisible. A little eyebrow grooming and eye pencil can make all the difference in helping frame your eyes and give you an instant facelift.

Deborah and JoJami     

NONE of the above!

The biggest mistake women of any age make is believing they have to look, and/or appear a certain way to swim, get into the water, a pool, a lake, ocean, or a river. When women don a simple, inexpensive tank suit (forget the built-in bra!) and "just do it," then climb out after 20 minutes or more, and wrap a "blanket" bath towel around them, and walk to their care, ala nude, they will feel lovely, they will be lovely, they will be!

Their bodies, and their health is augmented in water - at least in 4’ of water. The circulatory system is buoyed, their organs rest, their brains "relax," and stress is reduced (listen to Enya on a head set but be sure to drink 3 cups of water per hour in water because you don’t know you are sweating).

No one needs to know how to swim - a simple Arthritis Foundation-approved aquatic exercise class at the local "Y" or a local hospital PT center, provides sufficient movement to reduce strain on the joints, never pounding ones feet on the bottom of a hard pool (which will destroy the ligaments in the knees), and a little "noodle"  that are at every pool can be wrapped around under the arms, tightly held in front of the chest with both arms, and "cycling" back and forth across the pool accomplishes as much, if not more than the hill cycling in Austin, Texas!

Women, men - bodies are beautiful, and everyone needs to stop fretting, and start moving - water is healing. Forget how your view yourselves, get in there, and when you arrive home half-naked, you will look at yourself, and say, "What an awesome person I am!"

Mistake 11) Read demeaning wowowow articles such as Lois Draegin’s Charla Drupp’s 18 Ways to Not Look Old in the Recession.

Wowowow is suppose to be a women’s site, yet it demeans women with these types of articles; accepts ads from questionable cosmetic companies; and has a so called beauty forum that is 1) a front for that questionable cosmetic company, 2) promotes this idea of artificial youth when the Community Manager herself posts original comments like: "Botox or wrinkles: One of life’s new conundrums." 

The beauty forum also perpetuates bad information and the phony misconception such as the notion that there is such a thing as an "anti-wrinkle cream."

I’m amazed at the speed of which this site lost its integrity—it’s not just advertisers, but wowowow employees cramming this eternal youth botox crap down our throats.  

As the former beauty and fashion editor of MORE magazine I know women 50 + .The biggest mistake we all make ( and I include myself) is to constantly compare ourselves to celebrities in our demo. Hard NOT to do I agree- with ageless role models shoved in our faces day and night on TV, in films and on magazine covers. Trust me no one - not even a superstar- wakes up looking like that. The studio is a where miracles happen with hours of hair and makeup, great lighting and post shoot retouching. We all need to remind ourselves that we are not celebrities. Beauty does not have to be so democratic that we all need a personal trainer, Botox, veneers, fillers, Lipo, a boob job, eye lift, Thermage, Latisee and a nutritionist to make sure we don’t fall off the wagon and into a bag of Doritos. And if you are a celebrity reading this - get over it !