Do you fear looking ridiculous in bold eye shadow? It’s a fear many women d’une certaine âge share. When we asked Collier Strong, L’Oreal expert and world-renowned makeup artist what the rules are for wearing bold eye shadow, he smiled coyly and said, “There are no rules! Rules were made to be broken.” Music to our ears, but still, we wanted a little bit of guidance. So, what we have for you, beautiful wOwers, are five simple steps to achieve the smoky eyes of your dreams (without frightening friends or family) … —By Erin L. Jones

Editor’s Note: Erin L. Jones is a wOw reporter, freelance writer and editor of frenchwomendontgetfat.com. Want more beauty tips by Erin? Click here for makeup tips that cost less than $10.