Do you ever wonder how some women maintain their amazing, sleek and frizz-free looks even in the worst weather conditions? Well the secret is finally out! Pantene’s incredible Moisture Renewal system can help to ensure that your hair stays gorgeous looking all day long.

The secret is in the exclusive Pro-V formulas – especially the silicone ingredient – that can actually lock in moisture with every strand to create a barrier between your hair and the surrounding environment.

Here’s how it works: Silicone has positively charged ions and damaged hair is negatively charged. When combined, these opposites attract. This means that the silicone in Pantene’s Moisture Renewal products is naturally drawn to the areas of your hair that need protection the most.

So the natural moisture in your hair – what helps it stay shiny and healthy – can be kept in. And the moisture from the outside, which can cause hair to frizz, can be kept out. When this protection is delivered – when the barrier is created – you get a balance of interior and exterior moisture needed for your hair to really look its best.